Overview of advertising in the second category of e-commerce industry in 2020

In 2020, due to the impact of the epidemic, a large number of merchants that originally focused on offline sales entered the ranks of second-tier e-commerce. At the peak, nearly 10,000 new merchants were added in one day. The addition of more and more novice players has led to serious stratification in the entire industry. In addition, the rise of live streaming e-commerce has also posed higher challenges to second-tier e-commerce merchants. We continue to pay attention to the second-tier e-commerce market. We believe that the following will be the future development trends:

1. The entire industry will move towards clustering and specialization , and many players will gradually grow up. Small and medium-sized players must truly integrate into the circle and obtain more information and resources in order to survive;

2. Some players will focus on the categories they are good at, deepen product quality and supply chain, raise the threshold for following products, and make products that can be repurchased in the long term to increase overall profits;

3. In the second half of this year, as the overall environment will lead to a continuous increase in traffic, the second category of merchants will pay more attention to back-end service operations , become e-commerce merchants that make users sticky, and build their own customer traffic pool;

4. More brands will join in the advertising , and the competition for brand effect and traffic will invisibly increase the difficulty of advertising for other businesses. In the long run, refined operations are the long-term solution.

Let’s take a look at the white paper content:

Author: DataEye

Source: DataEye