In-depth analysis of short video KOL celebrities in 2019!

Among the five major video platforms, Douyin was driven by Toutiao's Spring Festival promotion. There were more increases than decreases in the category changes, and the upward trend of the entire platform is still relatively obvious.

The growth rate of most categories on Kuaishou has slowed down, and the "little brothers" category has surpassed funny and jokes to become the top of the platform for the first time.

The overall upward trend of Bilibili is very obvious, and its development status is very healthy and diverse.

Although the performance of individual categories on Meipai was relatively stable, the overall trend was downward. The food category surpassed the comedy category, which had a larger decline, to become the top of the list.

Most categories of Miaopai have seen a slight pullback, but are still at high levels within the platform.

The report details are as follows: (Reply "HR" in the backend of the Operation Uncle WeChat Official Account to download the full PDF report. )

Author: Kas Data

Source: Kas Data