1. Dual feed stream resource entry Note: The normal mode of the Kuaishou main app is the default mode for new users. The Kuaishou main app-normal mode resource position entry and interaction. 2. Dual feed stream advertising style The dual feed stream is mainly video + action button

1. Dual feed stream resource entry

Note: The normal mode of the Kuaishou main app is the default mode for new users

Kuaishou main app-regular mode resource location entry and interaction examples are as follows

2. Dual feed advertising style

The dual feed stream mainly consists of a video + action button style (as shown in the screenshot above). For this scenario, we are gradually upgrading the style according to marketing goals and industries. The advertising style of the direct e-commerce industry has upgraded the action button to an e-commerce card. Users can directly browse product images/titles/price information on the playback page, shortening the user decision-making link and improving the traffic diversion effect of the playback page (currently under traffic testing), as shown in the following example figure

1. Slide up and down to enter the large screen resource entrance

The up and down sliding large screen includes two interaction methods, namely large screen and up and down sliding, among which the large screen is the main interaction method

1) Large screen interaction

The large screen structure is different from the normal mode of the main app. When you open the discovery page or the same city page, there is no cover feed flow, but the video is played directly. When you slide down, you will switch directly to the next video. During the downward sliding process, an advertising video will appear (the specific location is not fixed). The resource location entrance is as follows

a) Kuaishou main app - large screen mode - discovery page resource entry and interaction examples are as follows

b) Kuaishou Express Edition - The resource entry and example of large screen interaction on the discovery page are as follows

Kuaishou Express is an independent version of the Kuaishou main app and requires users to download it from the App Store or App Store

2) Up and down sliding interaction (few users use this mode)

The structure is the same as the normal mode of the main app. When you open the discovery page or the same city page, you will also see the cover double feed stream. Regardless of whether the cover has an ad logo, an ad video may appear after opening it. Depending on whether there is an ad logo, it can be divided into the following two situations

Case 1: There is an advertising logo on the cover

The 4th to 5th positions (position may change) of the cover feed of the discovery page or the same city page are advertising positions. There is an advertising logo in the lower right corner of the cover. Click the cover to enter the video stream, where the first video is an advertising video. Scroll down to see other works and return to the cover feed. The interactive example is as follows

Case 2: No advertising logo on the cover

There is no advertisement logo on the cover, but you can click on any cover to enter the video stream. An advertisement video may also appear when you scroll down (the specific location is not fixed). The interactive example is as follows

Regarding the up and down sliding mode of the Kuaishou main app, this mode requires the user to enable it in the left column. The setting path is as follows

2. Up and down sliding large screen advertising style

The large screen for sliding up and down is mainly a video + action button style (as shown in the screenshot above). For this scenario, we are gradually upgrading the style according to marketing goals and industries. For [App Download Customers], the action button has been upgraded to [Download General Card Style] to help customers improve the diversion effect of the video playback page and attract more users to download. (Currently under flow test), as shown in the following example

1. Video playback page resource entry

2. Video playback page advertising style

This scene is a picture and text card style, which appears in the private domain traffic of Internet celebrities. There are currently many styles online. The following screenshots are the main styles: the user's work is displayed in a weak style during the first round of playback, and a strong style is displayed during repeated playback.

For Kuaishou advertising , please contact Qinggua Media official

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