Analysis of the hot search traffic of public accounts

In recent months, the gameplay based on WeChat search interception has become known to many people, and many paying villagers have asked me about this. Those who are really good at it have actually already laid out their plans several years ago and have made a lot of money quietly.

First of all, I would like to state that this article is an introduction to the basics of WeChat search interception and is purely for popular science purposes. If you already understand it, you can ignore it or just treat it as a review.

It is mainly divided into the following 8 aspects:

1. Basic knowledge about WeChat search interception
2. Interception account preparation
3. Determine the interception account type
4. 3 types of data reference for interception keywords
5. 3 interception account settings
6. 5 details to improve account ranking
7. 6 interception case references
8. 5 things to note when intercepting WeChat accounts

1. Basic knowledge about WeChat search interception

1. WeChat is the largest traffic pool

WeChat should be the only “four billion” platform in China. Which four billion are they?

The first is that the number of download users exceeds 1 billion; the second is that the number of daily active users exceeds 1 billion; the third is that the number of monthly active users exceeds 1.2 billion; the fourth is that the number of portal exposure exceeds 1 billion

Remember some time ago when it was said that the number of video account users has exceeded 400 million?

Also in the sixth position on the discovery page is WeChat search. Remember, as long as there is traffic, there will be business.

2. Changes in user perception

In the past, the main search engine was undoubtedly Baidu, but now there is also Toutiao search.

WeChat Search has not officially released any specific data in this regard, but one thing needs to be noted: users now understand WeChat as more than just a tool for communication. The authority of WeChat is already being built, just like in the past when people chose to search for the official website on Baidu or the official account on Weibo.

Another point is that people are willing to look for more in-depth content on WeChat, so WeChat’s search traffic can generate value.

For example, when helmets, masks, the Qixi Festival toad fire, Tencent's long goose, and the first cup of milk tea in autumn were popular some time ago, everyone would check to see if there was any content worth paying attention to on WeChat.

3. WeChat SEO

Everyone is very familiar with Baidu SEO, why does Baidu SEO appear?

Isn’t it because there are a large number of users searching on Baidu that we need to optimize the rankings and intercept traffic? The principle of WeChat SEO is the same, the core is keywords and content.

2. Preparation of interception account

Our core topic today is around WeChat search - public account interception, because in addition to public accounts, WeChat's search results page also has mini-programs and video accounts that have high weight.

However, because official accounts are the core product of WeChat, they are given the highest priority in these categories. In addition, because public accounts carry a lot of content, users are more likely to trust them, and it is also convenient to retain and direct traffic to personal WeChat.

In any case, when doing WeChat search interception, public accounts are definitely the first choice. The first step to intercept traffic from a public account is to prepare the public account.

There are two ideas here. One is that you plan to choose a good word and continue to dig deep; the other idea is to register in batches to intercept traffic, either by trading accounts or by continuously converting projects after attracting traffic.

Either way involves the registration of a public account.

1. Taobao transactions

If you don’t have enough personal accounts, you can go to Taobao to check. I won’t explain this here.

2. Individual Registration

Before November 2018, a person could register five public accounts, but now only two can be registered. Whether you use it or not, it is recommended that you register first.

3. Family and friends

In addition to you, your parents, brothers and sisters, etc. at home, if all apply for it, there will be at least 10 accounts. It is necessary to reiterate here that all the traffic we are going to talk about below is normal and compliant interception, including the application and use of accounts.

It is normal for an account to be blocked if one has any unorthodox ideas. In addition, as you all know, WeChat has recently issued a notice regarding malicious registrations, and the official is also about to introduce relevant policies regarding transactions on public accounts, so compliance is very important.

3. Determine the interception account type

Now that you have an account, the next thing you need to consider is what kind of account you should register?

Which type of public accounts have commercial value? So the first step is to determine the type of account.

1. Extremely vertical industry

There are two small points here: one is unpopular and the other is vertical.

Many unpopular industries may be ignored by everyone, but that does not mean there are no user needs or no industry practitioners. Some vertical industries are not niche, but very popular and have great commercial value, such as community group buying, social e-commerce, etc.

2. Popular industries

The second idea is to choose an area that has received much attention currently or from ancient times to the present. For example, sales, entrepreneurship, e-commerce, physical operations, education, maternal and child care, etc., because in any industry, there will be new users and new practitioners every year.

3. Emerging Industries

The emerging industries in recent years should be live streaming sales, digital currency, short videos, and of course many niche and two-dimensional industries. This includes the rise of national trends and ancient styles, such as the ancient Chinese costumes that have been very popular recently.

I have a friend who specializes in intercepting traffic from public accounts in this field. He has realized income of more than 200,000 yuan and the income is still ongoing.

4. Three types of data reference for interception keywords

As I said just now, if you want to intercept traffic to your public account, you must understand what your purpose is. If you want to delve deeper into a certain industry, such as e-commerce, self-media, live streaming, short videos, private domain traffic, pets, tea, etc.

Then the words you choose must include these keywords, or even just this word. This is also based on personal expertise, resources, and abilities, and you choose the most durable way to intercept traffic that you are best at.

The second type is to attract traffic and specifically look for hot words in the industry, which requires some auxiliary tools to help locate and select words. But the prerequisite is that you first have a direction to intercept traffic, and then make a judgment based on the data to see if this word is worth doing.

1. WeChat Index

Since the traffic is intercepted based on WeChat search, the WeChat Index still has a strong reference value. It at least represents the attention level of this word within WeChat.

2. Baidu Index

Baidu is still the dominant player in the search field, so its index and hot lists are worth learning from.

3. Hot lists on other platforms

In addition, Toutiao, Douyin, Weibo, and Taobao all have relevant hot list channels. The core still depends on which category you want to do.

Data from e-commerce still has reference value. For example, if you are in e-commerce, and meal replacements/coffee/beverages were very popular some time ago, then there are some words you can use to make money. In addition, there are paid websites in the industry that provide professional vocabulary. In order to avoid suspicion of advertising, I will not mention them here. If you are interested, you can search on Baidu yourself.

Many people who create good things on Zhihu will also refer to the data of these platforms.

5. 3 types of interception account settings

Because public accounts intercept traffic, the most intuitive manifestation is the account name. The purpose of looking at the data is to see whether there is currently much competitive pressure for such a name, how much demand there is for precise user searches, and whether it is worth investing in.

1. Main word keywords

I call your first priority or target words the main words, for example, if you want to register private domain traffic, social e-commerce, live streaming e-commerce, side job, part-time job, Taoke, etc.

To be honest, there are definitely very few words like this nowadays. Unless the account positioning is the first type we mentioned, which is extremely professional, then there is a chance. Of course, there are some unpopular or obvious ones that are overlooked by everyone. If so, you can just consider it a bargain.

2. Subject + adverb subject

Even though it has been snatched away, as long as the core keywords are there, it still has a clear advantage in search.

So as I mentioned earlier, private domain traffic has been registered, and there are also private domain traffic observation, private domain traffic study group, and private domain traffic operation. The combinations of other words are similar. For example, a few months ago, the hot word "helmet" was used, and some people were doing helmet wholesale, helmet supply, helmet manufacturer, etc.

3. Long-tail keywords

Many people rack their brains to find a unique word that they can take advantage of, while others sigh that the word they wanted to grab has been taken by others first.

But in fact, long-tail keywords are also worth doing.

One aspect of long-tail keywords is related words, synonyms, and antonyms. For example, when we talked about side jobs, there are actually part-time jobs, second income, freelance work, online earning, etc.

For example, losing weight, as well as fitness, exercise, slimming down and so on. The above are just examples. The better the words, the sooner they will be registered.

6. 5 details to improve account ranking

After you finally complete the account registration, some words may naturally attract attention. Some words need to be maintained because there are competing products.

Remember, any so-called easy money actually comes at a cost. So a newly registered account must do the following aspects to effectively improve the account ranking.

1. Avatar

The general vocabulary is people, events, products, technologies, and methods, so it is best to make the profile picture closely related. For example, if your account is called Part-time Job, then your avatar will also use the word "Part-time Job" to create a strong correlation.

2. Introduction

Treat the introduction carefully. Don't make it too wordy or empty. Write out the information users want and include the main words.

3. Content

New accounts must pay attention to content construction, which includes three aspects: one is the welcome message, two is the menu bar, and three is the tweets.

If you want to continue to make conversions, you must keep updating, otherwise you will not be able to optimize the rankings well and will not be able to take on conversions. When you first start a new account, don’t post one article at a time. It’s better to post several articles at a time. In addition, it is best to include the main word every time you tweet.

4. Guide

In addition to gathering fans through your public account and selling products directly, another purpose is to direct traffic to your private domain.

So whether it is a welcome message or the main text, you have to use your personal account number.

5. Interaction

Whether users leave messages in the background of the official account or in articles, good interaction is required.

Moreover, in the early days, you can also use several small accounts to like, comment, forward, and collect. Because the results of WeChat search are either extremely accurate or based on the activity of the official account.

VII. 6 Case Studies on Interception

The above five parts tell you the normal process framework for WeChat search interception. They are account preparation, positioning, word selection and ranking optimization, and the last point is traffic generation and monetization.

Here are a few examples of traffic interception. If you are interested, you can search for them yourself.

1. One of them is helmets: because helmets became popular suddenly and the supply was extremely scarce, the demand for helmets skyrocketed at that time. But the helmet account was very successful in attracting traffic but failed in monetization. Why? Because the people who make the accounts don’t have their own source of goods!
2. The second one is the Qixi Toad: I wrote this in "A Qixi Toad made 100,000 yuan a day. 》 has also been mentioned. By registering keywords and directing traffic to personal WeChat, they then charge technical guidance fees and personal service fees. Some big guys have been successful and made tens of thousands of yuan in just one day.
3. The third is many daily needs: such as fortune-telling, psychological counseling, college entrance examination inquiries, paper plagiarism checking, settling down, part-time jobs, maternal and child care, etc.
4. The fourth is the interception of some TV series/film resources: for example, the recently popular "Thirty Years Old" and "Eight Hundred", some people must have gone back to look for free resources.

The fifth is the price-cutting service on Pinduoduo, which is looked down upon and hated by everyone. A friend of mine set up a special Pinduoduo price-cutting group, which attracted countless targeted mothers.

Sixth, the village chief previously recommended that everyone do the Meituan takeaway membership card business. You have to know that the average daily number of Meituan takeaway orders exceeds 40 million. The demand is so great!

Then some people will search for Meituan and Ele.me takeout coupons, and naturally you can intercept the traffic.

8. 5 things to note when intercepting WeChat accounts

Finally, let’s talk about some things that need to be paid attention to in this business operation.

1. A high index does not mean traffic

Don't use search index as the only criterion for judgment. Learn to judge the business needs behind the data.

Because although some words are extremely popular, they are actually of no help in attracting traffic to the official account. So when you have decided on some words that you want to deploy, first think about which of these words have real commercial value.

2. Intercept traffic legally and in compliance with regulations

A few days ago, fake CCTV websites appeared, so don’t use any means to intercept traffic. For example, if you register a term called Enterprise WeChat Official, Enterprise WeChat Headquarters, etc., including content related to the country, it is not allowed.

Remember, malicious registration will definitely not have good consequences.

3. Naming details

We just said that if your target vocabulary is intercepted, it does not mean that there are no other opportunities.

In terms of adverbs, you can use words such as official website, brand new, latest, and alliance to deepen users' trust. In addition, if the account meets the certification conditions, it can apply for enterprise certification, which will have a higher weight and trust level.

4. Don’t ignore the niche

When it comes to intercepting traffic, we must both eliminate the false and retain the true, and be down-to-earth. We should not be misled by big data, nor should we ignore small industries and small demands.

Some obscure words may have a WeChat index of only three or four thousand, which is far from those with hundreds of thousands. But sometimes three or four thousand represents precise demand and traffic, which is very valuable for his conversion.

I asked a friend to register an account before. The difference in Baidu and WeChat indexes was three to four thousand per day, but the natural increase in followers of the account exceeded 100 per day, and the conversion to WeChat exceeded 15 per day.

Such data is quite scary. Of course, in order to distinguish the true from the false, one needs the courage to try and fail, and the other requires long-term accumulation of personal experience, which cannot be learned in a short period of time.

5. About Monetization

The article has not mentioned how to monetize the village chief, because with the traffic, there are so many ways to monetize.

And there are only five core types: selling courses, products, memberships, services, and advertising. Because everyone is in a different industry and has different keywords, what you really need to do is to think about it in conjunction with your own business.

Author: Village Chief

Source: Shili Village