Case: How to increase conversion rate by 15% through social marketing

1. Market Research

1. Merchant Analysis

Located in a northern capital city, the store focuses on skin care and beauty. After three years of operation, it has accumulated 1,500 customers with high service satisfaction.

Although it is located in the center of the business district, it is an office building with very little natural customer traffic. Previously, it mainly relied on platforms such as Dianping and Lianlian to divert traffic.

Through communication with Mr. Wang, the following problems exist

① The platform offers low flash sales prices, which makes it impossible to effectively screen customers and leads to low store conversion rates.

② Pay platform activity slot fees and handling fees each time, and the cost of traffic acquisition is high

③ Activities need to be scheduled, and they cannot be launched whenever you want. Traffic is unstable. Sometimes it is very busy, and sometimes employees have nothing to do.

We hope to achieve low-cost, continuous and stable customer acquisition through the community

2. Product Analysis

Many beauty salons use small bubble projects to attract customers, because 99% of girls who come to the store for skin care will first do small bubble management to remove dirt and waste keratin in the pores, and then drive customers to consume other projects. However, if you simply use low-priced small bubbles to attract customers, it is not appropriate for two reasons:

① There is only one small bubble, the average order value is low, the quality of customers entering the store is uneven, and the subsequent conversion is not ideal.

② Too many peers use low-priced small bubbles to attract customers, which reduces customer sensitivity. Customers have seen it too often and their participation is not high.

At the same time, the merchant reception and carrying capacity are limited. A large number of users influx in a short period of time will reduce the user experience. What we want is continuous and stable customer acquisition and profit, not a mess after customer acquisition. One activity, busy for a month, and then idle for the next few months. This is a common problem for many customer acquisition companies to do activities. Therefore, we must achieve a balance between the number of transactions and customer quality through a moderate customer unit price. After discussion and analysis, the transaction products are set as follows:

The total value of the event gift package is 2044 yuan, and the price is 99 yuan

1. Needle-free water light (worth 498 yuan per time)

2. Micro bubble pore deep cleaning management 1 time 3. Facial V sculpture (value 198 yuan 1 time)

4. Oxygen injection and hydration high moisturizing management (value 128 yuan)

5. Black nose tip tightening and purification management (value 128 yuan)

6. Medical mask 1 time (value 60 yuan)

7. Medical Visia Facial Detection (valued at RMB 398)

8. Lip or underarm hair removal 1 time (valued at 128 yuan)

9. Shoulder and neck dredging 1 time (valued at 268 yuan)

3. User analysis

① Crowd portrait

Female, aged between 20-45, white-collar workers, housewives, independent entrepreneurs, etc., financially well-off

② User survey feedback

a. Work pressure is high, often stay up late, mental tension, go to beauty salon for SPA, sweat steaming and other projects to relax, b. Worried about getting older and ugly, husband will dislike, want to maintain beauty, c. Have various physical problems, want to go to beauty salon for health and detoxification, d. There are many acne, scars, spots on the face, lack of confidence, want to become beautiful, e. Want to be beautiful, want to quickly solve facial problems to become beautiful, either make the skin better, or do anti-aging to look younger

2. Purpose of the activity

1. Purpose

Through the private traffic operation method of social networking + circle of friends + one-to-one private chat, we guide customers to shop in the store, optimize the service in the store, and do a good job in further upgrading orders to high-quality customers.

2. Process

① Prepare a script for Moments one week in advance to create an image of a caring skin care expert. ② Label and categorize all the old customers’ WeChat accounts in the store. ③ Use 60-80 old customers in the store as seed users to acquire new customers through community fission. Carry out various activities in the group to promote community activity and establish initial trust . Share skin care themes to shape community value . Use flash sales to close deals. Use koi draws to force sales.

3. Activity Data

1. Seed users

63 seed users, expanded to 350 users

2. Transaction data

55 orders completed, conversion rate 15%

3. Number of visitors

102 people visited the store, with a visit rate of 30% (winners visited the store through lucky draws, likes collection and other activities)

4. Activity Preparation

1. Script for the circle of friends

Prepare the script for your Moments in advance. Don’t just post whatever you think of. Posting randomly will give people a bad impression and perception.

2. Customer Tags

High-end customers

Old Customers

New Customer

Sleeping Customers

Potential customers

We generally choose old customers, dormant customers, and potential customers as the main body of community customer development activities. For high-end customers, do not disturb them easily, just provide quality service . New customers have just purchased , the probability of repurchase is low, and deep trust has not been established through service, so they are not suitable for participation in the short term.

3. Fission Bait

Cosmetic bag worth 98 yuan

Lipstick worth 68 yuan

Small bubble project worth 198 yuan

Medical mask worth 280 yuan

Facial cleanser worth 199 yuan

The above is the product value, not the product cost, the actual cost is not high

standard:

① Relevance

② Practicality

③ Low cost

④ High value

4. Fission rules

① Invite friends to join the group fission

Invite 3 friends to join the group, and you will receive a 98 yuan hyaluronic acid lipstick. Invite 5 friends to join the group, and you will receive a small bubble project worth 198 yuan.

② Collect likes and generate fission

Collect 5 likes and get a small bubble worth 198 yuan. Collect 15 likes and get a box of medical mask worth 280 yuan. Collect 30 likes and get a gift package worth 666 yuan, [including small bubbles + mask + cosmetic bag]

5. Course Preparation

① Skin care and beauty courses, duration 30-40 minutes

② Real voice

③ Download and integrate skin care tips from the Internet

Talking skills:

Your skin is dark and yellow, you have large pores, many blackheads, and more and more fine lines and dry spots. You have tried all the skin care products recommended by big-name influencers, but your skin problems are still recurring? On April 29, we invited Ms. Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal in detail the skin care secrets that celebrities are unwilling to disclose. During the event, there are free gifts such as cosmetic bags, medical masks, and Quardy sets worth tens of thousands of yuan. Reply: 6 to add you to the group for free learning.

6. In-store service

Event Roll-up

5. Seed Users

1. Screen customer information and chat with seed users privately

60 seed users who are willing to participate in the event are selected and labeled: 4.28 Participate in the event

Customer screening criteria:

Top: 20 users who visit the store more frequently

Medium: 20 users with average store visit frequency

Next: 20 users who have not visited the store in the past six months

Seed user standards:

① Accurate target, ② Interested in bait activities, ③ Willing to invite friends to join the group

April 28, 10:00 AM

Private Chat

Your skin is dark and yellow, you have large pores, many blackheads, and more and more fine lines and dry spots. You have tried all the skin care products recommended by big-name influencers, but your skin problems are still recurring? On April 29, we invited Ms. Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal to everyone in detail the skin care secrets that celebrities are unwilling to reveal. During the event, there are cosmetic bags, medical masks, Quardi sets and other luxury gifts worth tens of thousands of yuan! Free to receive, 100% winning

Reply: 6 I will invite you to join the group and learn for free

Attention to details:

① Try to use one-on-one communication methods for private chats, and do not use cold official slogans in mass messages. Unlike knowledge payment, many offline beauty salon customers are more receptive to targeted one-on-one private chats.

② In private chats, try to mention past interactions . For example, if a customer came to your store last time to do project xx, you can ask the customer how their skin condition is recently, and then move on to our courses and activities.

2. Moments

Set the group to be visible to seed users, use QR code to let people automatically join the group , no need to remind anyone to see it, it will disturb the user

Your skin is dark and yellow, you have large pores, many blackheads, and more and more fine lines and dry spots. You have tried all the skin care products recommended by big-name influencers, but your skin problems are still recurring? On April 28, we invited Ms. Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal to everyone in detail the skin care secrets that celebrities are unwilling to reveal. During the event, there are luxury gifts worth tens of thousands of yuan, including cosmetic bags, medical facial masks, and Quardi sets. Free gift, 100% winning, reply: 6 to add you to the group to learn for free

【poster】

3. Invite users to join the group to participate in activities

Prioritize inviting seed users who are not particularly active into the group, and use the fact that adding a group of less than 39 people does not require the other party's consent to invite them into the group; then invite more active seed users into the group; in between, insert water army users into the group, the group entry method is: ABCD, which means A invites B into the group, and B invites C into the group, so as not to let users think that the water army are all together.

Purpose: ① can be used to lay the foundation, ② use active seed users to drive inactive users

4. Private chat to inform participants of the event

At the start of the activity, after inviting seed users to join the group, private chat with them and attach a text with your nickname: Hello, I have invited you to join our Jinan Girl Beauty Training Camp. The lottery will start at 15:00 this afternoon. There is a 100% chance of winning. Remember to come and participate.

5. Group name

Jinan Girl Beauty Training Camp

6. Fission

1. Group warm-up

15:00, April 27

① Join the group to participate in the lucky draw

After the seed user joins the group, draw a prize to break the ice

Notice:

After inviting old customers to join the group, don’t start fission directly, because the group is cold at this time. If you directly send out an announcement to ask people to invite friends to join the group, there will be very few people participating. Therefore, do a lucky draw activity first to make the group active.

Attention to details:

① If you are an old customer, you need to go to the store to pick up the products or items given away in the lottery, which is a kind of activation for old customers. ② Emphasize 100% winning rate to make participants feel a sense of achievement and pave the way for subsequent fission activities. ③ For very expensive products, you can use the Orange Store’s lottery app to designate winners and reduce the cost of prizes.

Talking skills:

Thank you all for your long-term support. We have invited Teacher Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal in detail the skin care secrets that celebrities are unwilling to disclose. During the event, cosmetic bags, medical masks, Quardi sets and other gifts worth tens of thousands of yuan will be given away, with 100% chance of winning. So, let’s start our first wave of benefits today. Friends who are in reply: 1. After the screen is swiped, the trader will initiate a welfare activity. Click on the small program below to draw a prize. 100% chance of winning. There is 1 first prize: [Recommended by Li Jiaqi] 1 facial cleanser, 10 second prizes: 1 small bubble cleansing project, 30 third prizes: 1 medical mask project worth 60 yuan.

② Promote scripts and chat

Water Army 1: How to draw?

Trader: Click on the link to the mini program below. There is a big wheel inside and you can directly draw a prize

Water Army 2: How to claim the prize?

Operator: If you have time to pass by or when you are working on a project, you can come to the store to pick it up.

Marine 3: Haha, I won a prize, the Herborist facial mask

Marine 4: I got it too, the mask

Water Army 6: What does a facial cleansing device look like?

Trader: Send a picture of the facial cleanser, congratulations on winning the prize

Trader: Wait until the others finish their draws, and then we will start the next welfare activity

May Day is coming soon. Do you have any travel plans? , the water army began to promote the chat [you can play freely], Water Army 1: I don’t know, is the scenic spot open now? Water Army 2: It has been opened a long time ago. For all the chat scripts, pay attention to the rhythm , don’t reply too fast or too slow, just chat normally.

③ Initiate activities and invite friends to join the group

It's about to start, today's second wave of benefits

2. Group announcement fission

Send a group announcement to inform customers of the activity rules. For the beauty-loving girls from Jinan, the Jinan girl beauty training camp has begun. Invite 3 close friends to join the group and you will receive a hyaluronic acid lip balm worth 98 yuan. Invite 5 close friends to join the group and you will receive a small bubble project worth 198 yuan. There will also be cosmetic bags, medical masks, Quardi sets and other benefits worth tens of thousands of yuan waiting for everyone in the future. Hurry up and invite your close friends to join the group and participate in the event.

2. The Internet trolls set the pace

① The water army actively inquires about the details of the invitation and gift giving

Focus on discussing the [value of the gift], and be careful not to make it sound too fake, because some users are not clear about the rules of the event and whether the gift is real and effective. Resolve customers' doubts through questions and answers and build initial trust.

Marine Corps 1: What kind of lipstick did you give away? Water Army 2: When can the project be done? Marine Corps 3: I think they gave it to me last time I went to the store. It’s pretty good. At that time, I was wondering where I could buy it. Water Army 4: Invite a few people to give it to them. Invite 8 people and give it to all of them. Trader: Post a photo of lipstick and then @ the person asking the question. Operator: Anytime, the store is disinfected every day and has been open for some time. Trader: Haha, this is made by us, everyone is lucky, it is only for internal members and not sold to the outside.

Trader: Invite 3 close friends to join the group and you will receive a hyaluronic acid lipstick worth RMB 98. Invite 5 close friends to join the group and you will receive a small bubble project worth 198 yuan. Questions and answers should be random and not too dense . If someone has asked, there is no need for the water army account to ask.

② The water army starts to participate in the event, invites a few friends to join the group, and drives the invitation rhythm

③ Complete the task and consult to receive the gift

Water Army 1: I have already invited everyone. How can I claim the gifts? Operation number: The system shows that you have invited 8 close friends to join the group. Congratulations @user for getting all the above products. Please privately chat with the assistant and tell me your personal information.

④ When the customer comes to receive the gift and registers the information, inform the customer

Congratulations on your qualification to receive a hyaluronic acid lipstick worth RMB 68. Please remind your invited friends not to leave the group for the time being. We will distribute gifts based on the number of valid people in the group after the invitation activity ends. There will be more gifts and benefits waiting for everyone in the future.

3. Red Envelope Wall Activity

During the invitation activity, for every 100 people, 30 yuan and 50 packages will be given out. Click to receive the red envelope. Note: when the user clicks on the red envelope, the Orange Store's Red Envelope Wall applet can obtain the user's mobile phone number, which will be uploaded to the background in real time and will come in handy in the conversion stage or telephone tracking and follow-up stage.

Attention to details:

① Set each person to receive one red envelope each time , so that more customer mobile phone number information can be obtained. ② Send a group announcement to notify customers to collect red envelopes. At the same time, set the Orange Store’s Red Envelope Wall applet to “Group Agent” so that customers who fail to check the group in time can also receive red envelopes smoothly. Control the rhythm of sending red envelopes based on the fission progress. For example, when the number of people reaches 100 for the first time, send a group announcement to inform everyone that large red envelopes will be sent out for every 100 people.

【Group Announcement】

Girls in Jinan who love beauty, come on and invite your besties to join the group. For every 100 members in the group, a large red envelope will be given out.

Mini Programs

4. Welcome message

Wetool is only used to count the number of people joining the group, group introduction, welcome message, activity deadline, and send them manually according to the fission rhythm.

[Group Introduction] Welcome Jinan girls who have just joined the group. We have invited Teacher Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal to everyone in detail - those skin care secrets that celebrities are unwilling to disclose. During the event, there will be free gifts worth tens of thousands of yuan, such as cosmetic bags, medical masks, and Quardi sets.

【Course Poster】

【Welcome】

For the beauty-loving girls from Jinan, the Jinan Girls Beauty Training Camp has begun. Invite 3 close friends to join the group and you will receive a hyaluronic acid lipstick worth RMB 68. Invite 5 close friends to join the group and you will receive a small bubble project worth RMB 198. There will be cosmetic bags, medical masks, Quardi sets and other benefits worth tens of thousands of yuan waiting for everyone in the future. Hurry up and invite your best friends to join the group and participate in the event.

【Invitation and gift poster】

【Event Deadline】

The invitation deadline is April 29th at 10:00 am. Send [Invitation Query] in the group to directly view the specific data of the friends you invited. [Only female friends from Jinan can join the group]; after completion, please contact me to register the information with the query screenshot.

5. Invitational Rhythm

① At regular intervals, screenshots of gifts and activity rules are sent to the group to attract more customers to participate in fission. ② The water army inquires about the details of the gift , such as whether it is a real gift and what the gift looks like, so that customers can better understand the event. ③ For every 100 people, 100 red envelopes worth 30 yuan will be sent to the group [using the Orange Store Red Envelope Wall applet]. ④ Someone in the group sends an invitation query. After the conditions are met, @ the user in the group to remind private chat.

@ The user system shows that you have invited 5 friends to join the group. Congratulations on winning the [worth 198 yuan] small bubble pore deep cleansing once. Please add my WeChat and register your information. When a user adds you to a private chat, tell them congratulations on winning a prize. Don’t let your friend leave the group first . The prizes will be distributed according to the deadline and valid statistics.

6. Security Measures

① Transfer group owner

When the group reaches 100 people, transfer the group owner to the safety account and set the trader account as the administrator account to prevent the trader account from being blocked.

② Filter users

During the process, inappropriate users will be screened out and kicked out of the group. Male users, users who add people privately, and users who send advertisements will all be kicked out. The screening method is: look at the avatar, nickname, and circle of friends.

7. Pre-buried bait

At 10:00 p.m. on April 28, the last message was sent in the group, welcoming the new Jinan girls to the group. We invited Teacher Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal in detail the skin care secrets that celebrities are unwilling to disclose. During the event, there will be free gifts worth tens of thousands of yuan, such as cosmetic bags, medical masks, and Quardi sets. Spoiler: there will be a mysterious benefit waiting for everyone tomorrow morning. Good night!

7. Promote activity

1. Likes collection activity

April 29, 10:00 am, likes collection activity

① Guide group members to click on the "Collect Likes and Get Gifts" mini program to participate in the event. This is how the event is initiated. ② The customer forwards the mini program to various WeChat groups or WeChat friends, asking their friends to help and form a dissemination. ③ After seeing the event, the customer’s friends in the group become interested in the gifts and initiate an event, resulting in secondary dissemination. ④ After completing the task, add the customer service WeChat and go to the store to receive the gift or service item

Those who help their friends are not necessarily accurate users, but those who participate in secondary communication activities are high-quality potential customers.

Data : 245 people participated in the event, 1728 people viewed it

【Copywriting】

Good morning, all the beautiful girls in Jinan. Now we are going to start the first wave of benefits for today. Click on the mini program below, send it to your friends or the local WeChat group in Jinan, and invite your friends to help raise funds.

Collect 5 likes and get a small bubble project worth 198 yuan

Collect 15 likes and receive a box of medical mask worth 280 yuan

Collect 30 likes and get a gift package worth 666 yuan

[Including small bubbles + mask + cosmetic bag]

Let's take action now.

2. Lunchtime Greetings

April 29, 12:00 am

3. Announce the list of fission winners

April 29, 16:30

【Copywriting】

Congratulations to the following Jinan girls who won awards in the invitation of their besties event [applause emoji]

4. Quiz with prizes

April 28, 16:40

【Group announcement copy】

Beautiful girls in Jinan

Now start the second benefit of today

【Quiz with Prizes】

① There are 6 questions in total and 6 winning places. After answering each question, announce the answer before moving on to the second question.

② Winning method: The first person to answer correctly wins

③ The exciting moment is coming soon, please be alert and answer the questions

④ Prize: [worth 198 yuan] 1 time of micro bubble pore deep cleansing

The first round of the quiz and prize draw is now officially launched

1. As we all know, beauty sleep is the best time to sleep. What time at night is the best time to sleep?

A: 9 to 2

B: 10 to 2

C: After 9 o'clock

D: After 10 o'clock

Answer: B

2. What types of skin can women be divided into based on skin type?

A. Neutral skin

B. Dry skin

C. Sensitive skin

D. Oily skin

F, mixed oily, mixed dry

E. All of the above

Answer: E

3. Elements of daily skin care

A. Cleansing, hydration; locking moisture, moisturizing; sun protection (isolation)

B. Hydration and whitening

C. Cleaning and hydration

D. Balance, nourish

Answer: A

4. Sun protection is mainly to prevent the harm of ultraviolet light in sunlight to the skin. Ultraviolet light is mainly divided into

Which one of UVA, UVB and UVC causes skin aging, loosening, pigmentation and wrinkles?

Answer: UVA

5. After cleaning the skin, use ()

A. Make-up water or essence water

B. Lotion or cream

C. Hyaluronic acid essence or essence

Answer: A

6. The cause of skin sensitivity or allergy is

A. The skin care products used contain pigments, fragrances, alcohol, preservatives

B. The skin care products used contain pigments and fragrances

C. The skin care products used contain pigments and preservatives

Answer: A

That’s all for today’s Q&A gift.

Next, let me give you a preview of the evening’s benefits .

Beautiful girls in Jinan, tonight at 20:00

We invited Ms. Su who has been engaged in the beauty and skin care industry for 10 years

Revealing to you in detail - those skin care secrets that celebrities are unwilling to disclose

During the event, cosmetic bags, medical masks, Quardi sets and other luxury gifts worth tens of thousands of yuan were given away

See you at 8pm

8. Conversion

1. Course warm-up

19:45

Trader: Have you all had dinner? Teacher Su will give you a skin care class tonight. If you have any questions afterwards, you can discuss it. After the class, there will be a lucky draw.

Marine Corps 1: What are you talking about?

Water Army 2: The weather in Jinan is really weird recently, sometimes cold and sometimes hot

Marine 3: Yes, it makes my skin dry.

Lead the discussion to skin care

19:59

Group Announcement

Next, we invite Teacher Su, who has been engaged in the beauty and skin care industry for 10 years, to reveal to you in detail - those skin care secrets that celebrities are unwilling to disclose. Please reply: Warmly welcome Teacher Su [applause emoji]

2. Course starts

Audio lectures with pictures

3. Flash sales

① Thank you teacher for sharing

If you refresh the screen three times , the group members will copy and follow, which will boost the atmosphere in the group.

② Flash sale

For the beauty-loving girls in Jinan, the third wave of benefits is coming tonight! The skin care package is worth 2004 yuan, and is available today at a shocking price of 99 yuan. The traces of time are written on the face, so women should be nicer to themselves.

1. Needle-free hyaluronic acid treatment (worth 498 yuan per time). 2. Micro bubble pore deep cleaning treatment 1 time 3. Facial V sculpture (worth 198 yuan 1 time). 4. Oxygen injection and hydration for high moisturizing management (valued at 128 yuan). 5. Dark nose tip tightening and purification management (valued at 128 yuan). 6. One medical facial mask (worth 60 yuan). 7. Medical visia facial detection (valued at 398 yuan). 8. Lip or underarm hair removal once (valued at RMB 128). 9. Shoulder and neck dredging 1 time (valued at 268 yuan)

4. Water Army Cooperation

① Consult questions and eliminate doubts

When can I come to the store to do the project, where is the address, do I need to make an appointment?

② Posting your orders to set the pace

Encourage order sharing to boost purchasing

③ Create a looting atmosphere

Encourage customers to chat and create a grabbing atmosphere

④ Order chain

Order chain drives the pace of purchase

5. One-on-one private chat

① Friends who have participated in the red envelope wall, likes collection, and lucky draw activities , Sister Wang, this activity is really worth it. You can also participate in the lucky draw after purchase. I don’t know when the next time will be. After purchase, remember to take over in the group.

② Based on the visitor data in the background of Orange Store APP , you can see which customers are viewing the product page, when they viewed it, and how long they viewed it. The longer the time, the more interested they are in the event. You can chat with them privately as soon as possible to solve the problem and reach a deal.

6. Conversion on the third day

On the third day, April 30, the focus was on conversion within the group: ① Every 1-2 hours, send a group announcement, @ everyone, and let as many people as possible visit the product mini program.

Notice:

According to the sales funnel principle, when the conversion rate is stable, the more customers visit the product page, the more transactions will be generated. You only need to consider one question: if the customer doesn’t even look at your product page , how can he make a purchase?

One-to-one private chat with group members who visit the product page based on real-time visitors

Otherwise, the situation may happen that the promotion is over but the customer still wants to buy. Why? Because customers don’t have time to read group messages during activities, we need to keep sending group announcements to notify customers of flash sales.

Don't worry, customers will leave the group, the flash sales have started, if you don't want to buy, just leave the group, there is no point in staying in the group if you don't want to buy

② Continue to solve customer questions

In sales, there is a special link called eliminating customer doubts , which itself is a way to increase trust.

③ Testimonials from old customers, trust endorsement

Encourage real old customers to speak in the group, express their experience with the items in the store, and drive new customers who have not yet completed the transaction to purchase.

④ Contact by phone and make good conversion

Through activities such as roulette wheels, red envelope walls, and collecting likes , we can obtain the mobile phone numbers of customers in the group, allowing store clerks to contact customers who have not purchased by phone to complete transactions.

7. Lucky Draw

Invite the customers who have made transactions to join a separate small group to participate in the lucky draw. Use the Orange Store's Red Envelope Wall applet to draw the prize. You can specify the winner and use this function according to the situation.

The first prize is a Quardi suit worth RMB 1,680

Second Prize: 1 box of facial mask worth RMB 280

The third prize is worth 198 yuan, one small bubble

IX. End of the activity

After the event is over, the group is disbanded. Every community has a life cycle . For flash groups that are used to attract customers and traffic , the best way to deal with it is to disband the group after the event is over. Many people would think it is a pity to disband the group as there are still so many people in it. Then think about it, the time and energy cost of maintaining a group is very high. Instead of turning it into a dead group that posts advertisements , it is better to disband it directly and create it again when you have an event next time.

Author: Six Notes

Source: Six Notes