How to expand the volume of Baidu search oCPC delivery?

一、增加展現機會

Do URL tracking, find the words with good conversion and expand them;

Release the automatic orientation setting, Baoding → Balanced → Active

Try to use target follow-up to lock in netizens who have searched for keywords or related intent keywords many times recently and netizens who have browsed website pages similar to your business many times recently.

3. Improve competitiveness

Increase CPA, but the recommended range is around 10% and large adjustments are not recommended.

4. Relaxing restrictions

Relax some account settings, such as budget, region, and time period, and actively explore business-related traffic to promote conversions.

Also, pay attention to negative words. Don’t use them too frequently or too many, as this can easily affect the amount of impressions. If the display decreases after negative words, you can try to release some negative words with good relevance.

5. Improve eCPM

If CPA remains unchanged and you want to increase eC PM, you should optimize CTR and CVR.

Advertising creativity = creative materials and copywriting + advertising style

Note that the title should be concise and fluent, highlight the selling points, and it is recommended to use keywords and region insertion

Pay attention to the following aspects in description: structure, highlight advantages, use special symbols or numbers, pay attention to the red and smooth

Creative images: clear and attractive

Submit both advanced creative styles and flash style suggestions. Diversified styles can increase click-through rate

It is best to enable the clue-pass component style to increase click-through rate and conversion rate

The landing page design should be simple, with not too many colors, and follow the principle of "three seconds" (seconds to open, seconds to understand, seconds to accept).

Pay attention to the reasonable arrangement of conversion entrances and simplification of conversion paths. It is recommended to comply with the FAB rule. The design of the landing page from beginning to end must follow certain logical rules.