Gree and Midea may join Changhong. The traditional air-conditioning industry is full of crises.
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There are many hot news in the air conditioning industry nowadays. Last year, in order to prove that her own air conditioner was strong, Gree Chairman Dong Mingzhu did not hesitate to bet 1 billion yuan with Xiaomi Chairman Lei Jun, which shocked the industry. At present, Changhong has announced that it will release a new product, CHiQ smart air conditioner, on March 31, and vowed to redefine air conditioners and subvert the entire traditional air conditioning industry. It is very domineering. As we all know, Changhong is currently just a "little brother" in the field of air conditioning. This time, the promotion of the concept of "smart air conditioner" intends to break the existing innovative thinking of air conditioning in terms of usage, interaction between people and air conditioners, and intelligent sensing and control of the environment and people by air conditioners. It was found that Changhong has widely sent "hero invitations" to the industry, inviting industry peers including Gree, Midea, Hisense, Haier, Electrolux, and Whirlpool to witness this "magical" moment together, creating a prosperous era of Changhong air conditioning empire with "all nations coming to pay tribute and all directions coming to pay tribute", which has triggered continuous heated discussions in the air conditioning industry. Traditional concepts generally believe that the main function of air conditioning is nothing more than improving indoor temperature and humidity. In order to differentiate themselves in competition, major manufacturers have been pursuing various cooling and heating speeds, air cleanliness adjustment, air supply uniformity, quietness, power saving, frequency conversion, environmental protection and other conceptual products in recent years, but these basically do not involve the concepts of intelligence and Internetization, and appear somewhat conservative and outdated in the context of smart home appliances. During this year's two sessions, Gree's Dong Mingzhu believed that the future development direction of the air-conditioning industry should be towards more energy-saving and environmental protection, a diversified and intelligent direction. According to the characteristics of large air-conditioning electricity users and environmental control, Gree will establish an "energy-saving, healthy and convenient" smart home centered on air conditioning, and ultimately let intelligence position itself as an energy and environmental management role service. Another air-conditioning giant, Midea, is also not idle. In March this year, it proposed to implement the "1+1+1" M-smart smart home strategy in the field of smart home, namely "a smart housekeeper system + an M-Smart interactive community + an M-BOX management center", to create "smart air housekeeper", "smart nutrition housekeeper", "smart water health housekeeper", "smart energy security housekeeper" and other smart service sectors, and accelerate the layout of the smart home market. On the other hand, Changhong, a small brother in the air-conditioning industry, has been quietly laying out in the field of "home Internet" for many years. Changhong envisions that in the future, all home appliances will be coordinated into a whole through the network, and provide butler-style services to family members under the support of big data cloud. At the beginning of this year, Changhong CHiQ TV and Meiling CHiQ refrigerator were released one after another, and with the upcoming CHiQ air conditioner, Changhong's concept of home Internet is gradually landing. In the future, Changhong will also build a unified smart white appliance cloud service platform to gradually promote the intelligence of air conditioners and other products. This is also the confidence of Changhong's statement to subvert the air-conditioning industry. Changhong pointed out that the guests invited this time are all big names in the air-conditioning industry. Through this opportunity, they can exchange and learn from each other on how to better serve consumers. Reflect the value of consumers. The imagination and needs of users in the Internet era provide more room for innovation for home appliance manufacturers. It is believed that the traditional air-conditioning industry represented by Midea and Gree has realized the necessity of intelligence and has also tried some so-called smart home appliances. This is a good thing. However, these improvements and innovations are still minor repairs on traditional functions. The lack of sincerity in embracing the Internet has led to a long-term absence in the field of smart homes. Compared with Changhong, Midea and Gree still have many areas and technologies to improve, and they still need to make up for their shortcomings. The invitation to participate in the press conference can be said to be a way to learn from each other and jointly promote the process of smart home appliances in China. Traditional air conditioners face transformation . Over the past 20 years, Gree, Midea and other companies have focused on the research and development and innovation of air conditioning and refrigeration technology, resulting in their congenital maldevelopment and acquired development disorders in Internet technology and intelligent genes. Air conditioners have never been able to become a smart terminal product, and can only reflect the traditional value of air conditioners alone, lacking imagination. With the gradual popularization of the concept of smart home, traditional black and white appliances including air conditioners have been given magical "smart" artifacts, and the status of air conditioner products in the era of intelligence has also been brought to the table. Should they continue to innovate and develop in the field of refrigeration technology, which will still be a closed functional product, or should they use air conditioners as a smart terminal product and become an important part of the imaginative smart home? For Gree and Midea, functional innovation around air conditioners is still ongoing. Their mainstream products and market customers are still non-intelligent air conditioner products. The intelligence of air conditioners has just been mentioned on the agenda and even regarded as a long-term plan. For Changhong, air conditioners are not just tools for direct cooling and heating, but an important part of its concept of home Internet. Changhong redefines the structure, form, and relationship of multiple terminals such as TVs, refrigerators, and air conditioners with a human-centered approach. It achieves multi-terminal collaboration and extensive connectivity through a complete technical architecture and ecosystem, bringing users an Internet-based family life. This is an unprecedented innovative thinking for the traditional air conditioning industry. It is understood that the first two products in Changhong's CHiQ series - CHiQ TV and CHiQ refrigerator can collaborate with mobile phones and tablets, and have a special APP for interaction. The upcoming smart air conditioning products will definitely be able to collaborate with smart mobile devices, and management and operation can be achieved with an APP. In addition, there is reliable news that Changhong's smart air conditioner will play a "cloud" role. Through a series of background instructions, it can automatically identify the outdoor air environment and adjust the purification intensity, just like a highly intelligent robot, full of imagination. It is believed that the industrial transformation of the home appliance industry has become an irreversible trend. The concept of smart home has been deeply rooted in the hearts of the people. Combined with Internet factors, the boundaries between traditional white and black appliances are gradually disappearing, and the Internet will gradually enter our living rooms and kitchens. The traditional home appliance industry will gradually decline. If it does not transform into the smart home appliance market, it will undoubtedly be a dead end. The fact that Changhong and Konka are rushing to abandon their non-smart TV businesses is a clear proof of this. (End) As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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