The secret behind ZTE's 1,699 yuan phone is better than Xiaomi 3!
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On April Fools' Day, ZTE played a "big joke" on everyone, and this can also be seen as their first step in seeking a breakthrough. The long-rumored Grand S II finally met with everyone, but its price is not the rumored 3999 yuan, but a devastating 1699 yuan, and the most important configuration has not shrunk at all. A major highlight of this new flagship Grand S II of ZTE is that it supports 4G full network access with 5 modes and 17 frequencies. The rest of the configuration is a 5.5-inch 1080p touch screen, equipped with a 2.3GHz Qualcomm Snapdragon 801 quad-core, equipped with 2GB of memory and a 3100mAh capacity battery, providing a 13-megapixel camera, running the Android 4.3 system, and providing full voice control functions. Why does the Grand S II have such a powerful price? In this regard, ZTE's new CEO Zeng Xuezhong emphasized that the 1,699 yuan Grand S II basically does not make money, but through cooperation with Tmall (Tmall will underwrite 500,000 units for ZTE Tianji and provide various red envelope subsidies), as well as the support of the industry chain, they finally gave this price, and Zeng Xuezhong also said that this phone will be fully supplied, with an expected sales volume of 5 million units. In this regard, Zeng Xuezhong also said that for the 4G war that has already begun, ZTE has made a slimming plan, and they have cut more than half of the operator-customized models, and are determined to focus on launching a few star products in the three price segments of 1,000 yuan, 1,500 yuan, and 2,000 yuan. This year, ZTE's mobile phone goal is to sell 60 million smartphones annually and enter the top two in the domestic 4G mobile phone market. For the 4G wave that has already arrived, ZTE chose Cool Run. In addition to Tianji, they will also release two new phones this month, namely Red Bull and a mid-range 4G mobile phone with a very distinctive design. ZTE's 4G counterattack has just begun. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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