Smart TVs are popular but not popular, so the interactive mode needs to be solved

The transformation of the home appliance industry has entered the fast lane. While traditional home appliance manufacturers are full of longing for the grand blueprint they have outlined for themselves, some doubts have also been heard in the industry. Some people publicly "challenged" the next generation of new display technology OLED ; some people complained that the smart TV customization system launched by foreign brands did not actually solve the problems of the current dominant Android system; others said that smart home appliances are difficult to operate and have complicated functions, and are actually "decorations". For a time, manufacturers were caught in the confusion of new products and new technologies being "well-received but not popular".

Taking the color TV industry as an example, 4K technology was questioned by the industry at the beginning of its development. It was not until 2013 that it made a successful comeback. On the basis of gradually becoming the standard configuration of TVs, it moved towards the higher standard second-generation 4K stage.

In 1999, Microsoft attempted to open the era of Internet TV in China with the "Venus Project", but it ultimately failed. In 2013, the cross-border development of Internet companies pushed smart TVs into people's vision and even led to the intelligence of the entire home appliance industry . Is it true that 4K TVs and smart TVs were not accepted at the beginning of their development simply because of the immaturity of technology? The answer is no.

In order to expand their user base, various manufacturers have adopted different development strategies. Hisense actively improves VIDAA TV and invests heavily in the development of TV applications; Skyworth strengthens cooperation with Alibaba on TV systems and TV shopping, using TV shopping as a starting point to seize users; Konka has formulated the "Easy Terminal + Easy Platform" strategy, planning to build an interconnected industry platform to attract more content and application suppliers ; TCL strengthens investment in 4K content and cooperates with GAMELOFT to develop TV games; Changhong's sub-brand "Qike" focuses on interactive experience; Haier's sub-brand "MOOKA" focuses on fan building; Japanese and Korean brands generally focus on improving audio-visual experience and actively develop emerging technologies such as UHD, curved screens, and OLED.

Industry insiders pointed out that technology is not the only factor that determines the success of product evolution. The decision of whether a product or a company can survive lies in the hands of consumers. Household appliances, with large appliances as the core, are tools that liberate people from tedious and heavy housework, so the key to complying with the "human evolution requirements" should return to the interaction mode.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.