Kuaibo Congliang: Why "after getting rich, people forget their fellow villagers"

Some things cannot be prohibited, such as eating, drinking, defecating, and sex. Also, where there is demand, there is a market, so it is normal for "sex" to become popular anywhere. Qvod shut down, and then attracted various complaints from netizens: "You bastards forget about your fellow villagers after getting rich", "You promised to stay with me and grow up with me, but I have been single for so many years, and it's all because of you. Now you leave without saying goodbye, go to hell with your vows", "Qvod and 360 tell us that it's better to be a gangster early, if you do it early, you can become a regular employee, but if you do it late, you will always be a gangster..."

It is true that talented people emerge from voices of resentment.

Let’s look at it from a marketing perspective. Regardless of whether Kuaibo’s road to legalization is smooth sailing, this time Kuaibo’s “becoming a good company” announcement was extremely well done.

What a "nirvana is imminent" prodigal son's return

There are two original sins emphasized in the announcement: vulgar content and copyright issues. Look at what is filled in these comments? They are all "reluctance" to stay away from vulgar content. This time, Kuaibo's announcement successfully drew the public's attention to the "sex" debate that can never be argued to be right or wrong. While leaving a statement to justify itself, it also used the "sex debate" to attract the attention of netizens again.

Another opinion from netizens: "I am confused. I also use Qvod to watch movies. It is just for the quick update. There is no unhealthy content there. Those who like to pay attention to these can find them by any means." There will always be a market for vulgar content, not to mention that such obscure things are more suitable for the Internet. Is Qvod really shutting down to correct the Internet trend? Forget it. Who has the time to be a Taoist priest who has no desires? Profits will always be the guiding light for the business world.

So why does Kuaibo need to be legitimate? After making enough money, the regular army will live longer.

The Internet has launched the "Strike Pornography and Illegal Publications, Clean the Internet 2014" campaign. The successive setbacks and crackdowns on many websites tell us that "some things" will never be allowed to be shown on the stage in China. Of course, it is wise to end things that cannot be shown in public as soon as possible. Fenbei.com, which caused a sensation in 2010, started out as a music website. In 2007, when it was extremely poor, it chose "video chat". After that, it soared to the sky. Before it could come to its senses, Fenbei.com was reduced to a nude chat website, and finally died under the huge profit of "sex".

China cannot afford to develop the sexual economy of the island countries. Kuaibo has made enough money to start its first pot of gold, and it is eager to correct itself just to seek broader development.

Online video is not easy to make money, and Qvod's move is also a challenge

Whether it is iQiyi, Youku Tudou, NetEase Video, or Sohu Video, there are abundant video resources on the Internet. However, due to various copyright issues, fierce competition in the industry and other issues, the profit model of online video is not optimistic. One of the major profit models in the video industry - advertising - recently experienced the malicious complaints of netizens for the "60-second" web ads. The ecological environment is not so good, and Kuaibo really needs to make reforms carefully.

PS: As a fan of the movies and TV series that are released the fastest on KuaiBo, An Ran sincerely hopes that the "fast" principle can be continued.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.