Smart TVs have successfully taken over the living room, and TV games will become a profitable pioneer

The development of TV boxes and smart TVs has led to a wave of smart TVs that has quickly spread to modern living rooms. The development potential of smart TVs is attracting more and more investors, and the smart TV game industry that has been extended from it is even more eye-catching. With the development of video-on-demand functions coming to an end, TV games will be another profitable pioneer in the development of smart TVs.

Heroes from all walks of life are coming

In terms of smart TV R&D, we probably know the most about the actions of several major domestic hardware manufacturers and well-known Internet companies, such as: old manufacturers TCL, Changhong, Hisense, etc., and rising stars LeTV, Xiaomi, etc.

Hardware manufacturers are making smart TVs simply because of the needs of the times and the urgency of transformation; and Internet companies are making smart TVs because they don’t want hardware manufacturers to control the entrance to TV content, thereby shaking their position as content providers.

Although China's television manufacturing industry holds one of the most important positions in the world, it is still slightly inferior to manufacturers in other countries in the research and development of certain technologies.

Just like most of the smart TVs in China currently use Android 4.X or Linux-based systems, and some manufacturers have improved or deeply customized new systems based on the Android system. But recently, a company called Apek released a smart TV product based on the WIN8 system, and advertised it as the world's first smart TV with the WIN8.1 system.

According to the information, the smart TV model launched by Apek is Maxpad , which has three versions: 39 inches, 50 inches and 64.5 inches, all with 1640x9600 full HD resolution ; it not only uses AMD A10 processor, but also integrates Radeon HD 7660 GPU and is equipped with 8GB memory. Users can choose 60GB SSD hard drive or 500G traditional mechanical hard drive. It is worth mentioning that there is also a 5-megapixel HD camera on the top of the TV, which is convenient for users to watch online videos.

Coincidentally, recently, smart TV operator SON IQ also announced in Beijing that it has officially entered the Chinese market , and it is also targeting the Internet TV market.

SON IQ launched three cost-effective smart TV products this time, and also announced that it would join hands with an Internet security company to launch China's first "Secure Internet TV". In addition to the three smart TVs, SON IQ also launched two micro-projectors, a TV box, and a TV stick.

Weapons determine victory or defeat

Regardless of the manufacturer, company, or country, the smart TVs produced all have a common feature, which is the reduction in hardware costs. The important difference between smart TVs and other smart home appliances is that the key to their development is content profitability.

Based on the advantages of all the hardware supporting facilities of smart TVs, TV games have become the focus of many investors.

According to relevant information, Xiaomi, which has successfully launched mobile phones, boxes, routers and smart TVs, has recently begun to seek and lobby game companies to join and cooperate. It is obvious that Xiaomi is planning to develop game products based on mobile phones and TV platforms.

In addition to manufacturers and companies that are capable of developing smart TVs, there are also box manufacturers who are taking a detour. In order to get a share of the TV game market, ZTE and The9 announced a partnership, and Huawei and Perfect World also successfully formed a marriage. It has to be admitted that facing the big cake of TV games, the temptation is irresistible to any manufacturer.

After clarifying the huge market of TV games, how to improve the deficiencies of this industry chain is what the current enterprises should do. In addition to the smart TV screen itself, the development of TV game content, the improvement of game peripherals, and the promotion of the TV game industry are all key to the industry chain.

It is believed that in the face of such a huge industry and market, it is not possible for any one company to tap into its commercial value alone. Alliance and cooperation will always be the most important and only way to open up new areas.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.