Samsung is doomed? Which domestic mobile phone company can take over?

With powerful marketing methods and the hype created by the "storm" with Apple's iPhone, Samsung has unknowingly become synonymous with Android in people's minds on the road to smartphone development.

However, the new flagship Galaxy S5 caused Samsung to suffer a Waterloo, and the lack of novelty in the product made its market performance appear sluggish. Especially in 2014, the development of domestic mobile phones reached an explosive peak, and the challenge from Chinese local mobile phone companies will cause the market structure to change suddenly again.

Huawei aims to become the largest market share company

When it comes to domestic mobile phones, the first one that comes to mind is Huawei, which is "not just one of the world's top 500 companies."

According to sources, Huawei was found to be ranked first in an operator's mobile phone procurement list, with a procurement volume of millions. Samsung was ranked outside the top three, and the total procurement volume of the latter few was comparable to that of Huawei.

From a product perspective, Huawei's strength should not be underestimated. Its thousand-yuan phones, such as the Honor 3C, have made good progress in the entry-level smartphone market. The recently launched P7 is Huawei's international flagship for 2014, and its eye-catching appearance has attracted much attention.

The Huawei Honor Mulan, which is about to be launched, will challenge the entire industry with its high cost-performance ratio. "High cost-performance ratio" has always been Huawei's main strategy for the domestic market, and the Mulan phone also has great potential.

Huawei's long-term accumulation in the communications equipment manufacturing industry has also enabled it to have "money and technology" in its research and development of mobile phones. The Huawei HiSilicon processor, whose performance has now reached the mainstream level in the industry, has made Huawei one of the few manufacturers that can produce core components of mobile phones on its own.

With the rapid development of 4G networks in mainland China, Huawei's long-standing experience in the communications industry has helped it enter the fast lane more smoothly than other manufacturers. When the 4G wave has just become popular, Huawei has already launched a number of terminal devices that focus on 4G, multi-network, and multi-frequency.

Regardless of whether Huawei will eventually have the opportunity to wear the industry's "crown", this national brand undoubtedly has the strength to do so.

Luo's fans are powerful, Hammer focuses on emotional gameplay

Xiaomi's success has spawned many emerging domestic brands to enter the mobile phone industry. Not long ago, we finally got Luo Yonghao and his Smartisan phone. Different from previous domestic mobile phones, the Smartisan T1 has flagship configuration but without a low price.

In terms of products, the Hammer phone is still unique. The design of a large number of physical buttons is consistent with the alternative style of the Hammer ROM. Compared with the essence of the Hammer and the virtual button plan repeatedly promoted by Google Android, the thinking of the Hammer can be said to be the opposite.

But we have to admit that Luo is not just a cheerful and talkative "crosstalk actor". At the beginning of the release, the first batch of pre-orders for the Hammer phone exceeded 50,000. Showing off the Hammer orders on WeChat Moments became a very interesting thing one day. Although it is still too early to get the real phone, the large number of users who paid full price for the Hammer phone has become another big news in the industry.

As the first product of the new brand, and with the high price of 3,000 yuan for the Hammer phone, it can be said that in playing the "fan card", Luo Yonghao is better than Lei Jun, and Hammer has even surpassed Xiaomi.

A few days ago, Luo also responded to netizens' question about "the choice between Hammer and wife" on Weibo. Fans' obsession with Hammer phones and Luo's emotional approach are worthy of the industry's consideration.

Moving forward with Baidu, 100+ emphasizes "zero profit"

The Internet model has simplified the marketing, promotion and service of mobile phones. This year, Internet giant Baidu has participated in the launch of more than 100 mobile phones to enter the mobile phone market, which has also pushed its hardware partner 100% to a more prominent position.

Xu Guoxiang, the founder of Baibai, insists on zero profit on hardware and takes Internet services as the future development direction. He believes that "the era of profitable Internet services has begun. Now a user pays more than ten yuan a month for Internet services, so he dares to invest huge resources in this new business model."

On the other hand, Xu Guoxiang thinks that the "fan power" that Xiaomi and Hammer rely on is largely harmful to users. "Calling them 'fans' means a relationship of worship and being worshipped, which should be an equal relationship."

The essence of Xu Guoxiang's "zero profit" model is that the business has just begun after the mobile phone is sold. Before the user buys the product, it is 100% a cost.

As time goes by, after users continue to use the product for one, two or even longer years, the hardware's "zero profit" will start to turn profitable. This profitability comes from the rapid development of mobile Internet.

Backed by Baidu's equity investment and software support including Baidu Cloud ROM, we are 100% confident of completing our product development layout dominated by "zero profit". As the first and most representative product among them, the development trajectory of 100+ mobile phones under the new model is worthy of attention.

As the market share of giants declines, the time is ripe for domestic mobile phones to take the lead

According to IDC statistics, in the first quarter of this year, although Apple and Samsung had unrivaled profits, their market shares declined to varying degrees.

Whether it is the powerful Huawei, the popular Hammer, or the unique product concept of 100%, as well as a series of domestic mobile phone brands headed by these three that have blocked their development paths and use different attack methods on the market, they will all have an excellent opportunity to rise to the top in 2014.

But to be fair, the enthusiasm of Hammer's fans may be short-lived, as can be seen from the sluggish installation volume of Hammer's ROM. Compared with Xiaomi, which also has a fan strategy, the enthusiasm of Mi fans is no longer as high as before. Selling emotions and boosting popularity cannot be said to be a long-term strategy for the mobile phone industry.

The increasingly excellent product technology, the gradual improvement of independent hardware development, and the more "reasonable" prices in the domestic market compared to foreign markets are the reasons why we are optimistic about Huawei's impact on international brands.

As for the "double breakthrough" in mobile phone marketing methods and Internet models, combined with the in-depth integration of 100+ mobile phones with Baidu Cloud ROM and high-quality Internet service resources including iQiyi, we also expect to bring new vitality to the mobile phone industry 100%.

The rise and fall of international and domestic brands means the beginning of a new round of reshuffle in the mobile phone industry, and the clarion call for domestic mobile phones to attack the market has been sounded.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.