The color TV industry is actively exploring the O2O model and the market is expected to improve in the second half of the year

The sales data of major home appliances in the first half of 2014 has been finalized, but the development of the home appliance industry has its own merits. The color TV market did not perform well in the first half of the year, and there are constant calls for industry changes. Due to the rapid penetration of the Internet in the TV field and the rise of the O2O model, the color TV market is expected to improve in the second half of the year.

Online shopping channels are growing rapidly, and home appliance channels are facing transformation and change. O2O was born in this environment and background to unify economic value and social value.

After the withdrawal of stimulus policies related to home appliances going to the countryside and energy-saving subsidies, the home appliance industry is facing major changes in sales channels. The home appliance market that once benefited from the policies no longer has external support. More and more home appliance companies are beginning to integrate with the Internet. In addition, with the acceleration of logistics construction and a large Internet user base, the domestic home appliance industry is currently facing a relatively good development environment. Some traditional manufacturing companies and physical retailers are actively seeking channel changes through the O2O model created by the Internet.

Relevant analysis shows that the biggest advantage of the O2O model for manufacturing enterprises is that manufacturers can convey the product value and brand image to consumers in an authentic way, thus enhancing consumers' loyalty to the brand. At the same time, through a unified production and sales plan, the optimal allocation of inventory and logistics can be completed, thus achieving a new growth point for sales profits.

There is a lack of user operation resources, and it is difficult and costly to acquire users through external platform resources; the scale of the company's own official website and community store platforms is small, the user contact surface is narrow, and the amount of traffic acquired is small; how to convert traffic from other e-commerce platforms to the self-built mall?

Industry experts pointed out that in the future development, all home appliance manufacturers must fully attach importance to the important role of the brand in the entire corporate operation system, establish a good corporate "user" relationship with consumers through the brand, and use the "stickiness" of the brand to effectively convert user relationships into sales increases.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.