Smart TVs will not be able to surpass functional TV products within three years

In recent years, the wave of intelligence has swept the entire color TV industry, especially after Internet companies joined the smart TV market, which has further accelerated the industry's intelligent transformation. However, in the face of successive loss forecasts, some analysts believe that from the current situation, the speed of intelligence may not be as fast as everyone expected. In other words, the contribution of intelligence to corporate performance is unlikely to surpass that of functional products in the next three years.

In the first half of this year, sales in the color TV market continued to be sluggish, and major domestic color TV companies all warned of losses in their half-year performance forecasts. Some analysts attributed the reason to the cancellation of related energy-saving subsidy benefits after the withdrawal of the "National Energy-Saving Products for the People Project" policy.

Industry insiders said that the overall downturn in the home appliance industry has also sounded the alarm for home appliance companies that relied on policies in the past. Policies cannot replace the duties that companies should fulfill, and companies should not rely too much on policy bias. When entering a fair competition environment, Chinese home appliance companies can only truly grow from "hothouse flowers" supported by policies to solid brands that can withstand the test of the market if they are truly responsible for their own products and brands and do their best.

Since the beginning of this year, the transformation of Internet intelligence has become a national movement in the color TV industry. Some people even compare intelligence to the "eye of the storm."

Analysts in the home appliance industry said that for companies, it is most important to keep pace with the trend of intelligence , neither too early nor too late. If it is too early, they will have to pay the price of market enlightenment, which is not something weak companies can afford; if it is too late, they will lose the opportunity and fall into a passive position.

Industry insiders pointed out that, judging from the current situation, the arrival of intelligence may not be as fast as everyone expects. In other words, the contribution of intelligence to corporate performance is unlikely to surpass that of functional products in the next three years.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.