Home appliance companies will face severe challenges in their intelligent transformation in the next three years

From the second half of last year to the first half of this year, color TV companies have been in a state of continuous losses. On the one hand, this is due to the withdrawal of supporting policies; on the other hand, they are also facing the impact of products such as smart phones and tablets on the market. As a result, the color TV industry has set off a vigorous transformation trend.

The entry of IT and Internet companies such as Xiaomi and LeTV into the color TV market has caused a sudden upheaval in the previously peaceful color TV industry. Some people say it is a subversion, while others say it is the general trend. Faced with so many cross-border players, color TV companies have begun to transform.

Industry analysts pointed out that the entry of Internet companies is like "the wolf is coming" for traditional home appliance companies. This industry has always lacked the spirit of self-innovation. The "wolf is coming" can force them to move forward from the outside, which is a good thing, not a bad thing.

It is reported that intelligence is still in the first stage, that is, the stand-alone intelligence stage. The intelligence of this stage is mainly based on intelligent control, such as using mobile phones to replace remote controls to achieve remote control, etc. The second stage will be the stage of intelligent integration, from stand-alone intelligence to system intelligence. Products no longer appear as individual intelligence, but as an overall image, which is called the system intelligence stage. This stage is expected to appear in the second half of the year. The most important task of this stage is the development of the control platform and the formulation of intelligent standards.

Industry analysts said that intelligence is by no means the same as controlled intelligence, but the product itself can understand people's needs, and intelligence that does not need to be controlled is true intelligence. The advanced form of intelligence is smart home appliances , and current home appliances are still not smart, or have low IQ.

Industry experts believe that intelligence is the general trend, which can be seen from the acquisition and development of the smart home industry by Google and Apple. However, the general trend does not mean that today is tomorrow. Intelligent transformation cannot be achieved overnight, and companies must be mentally prepared to "run a marathon." This actually means that intelligent transformation will not replace functional products and become the mainstream in the next three years. In other words, the next three years will be a test for those companies that are eager to transform.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.