Video websites have successively established film companies to fight against the shift to the big screen

After iQiyi and Huace Film & TV jointly announced to jointly invest in the establishment of Huace iQiyi Film & TV, Youku Tudou Group also officially announced yesterday that it would establish a film company named "Heyi Pictures". Although some are called film and television companies and some are called film companies, these new companies have all set their sights on the big screen.

On Wednesday, iQiyi and Huace Film & TV jointly announced that they will jointly invest to establish Huace iQiyi Film & TV, which aims to provide iQiyi with high-quality dramas, variety shows and other rich and diverse Internet content, as well as develop all-round derivative products such as games and e-commerce around related content IP. Du Fang, former deputy director of Zhejiang Satellite TV and former CEO of Ku6 Media, will serve as CEO of the new company.

Coincidentally, yesterday the video website Youku also announced the establishment of a film and television company, named "Heyi Pictures". Gu Yongqiang, chairman and CEO of Youku Tudou Group , also serves as chairman of Heyi Pictures, and Zhu Huilong, former senior vice president of Youku Tudou Group, serves as CEO. Zhu Huilong announced the "six major initiatives" of Heyi Pictures on the spot, namely big data, business, derivative economy, IP incubation, new filmmakers and fan interaction, step by step to achieve the "O+O movie" that integrates online and offline. Among them, on the video incubation platform, high-quality IPs native to the Internet will likely be incubated into movies and reach the top of the content pyramid. The new filmmaker platform focuses on cultivating and discovering new talents, so that talented and movie-loving young people have more channels and opportunities for growth. The fan interaction platform refers to creating movies for fans through the linkage of online and offline fans, allowing fans to become the main body of creation and box office contribution.

Liu Kailuo, president of Heyi Pictures, also announced a specific implementation plan named "1895" at the scene. Through cooperation with the Film Directors Association, the "1" consistent plan to support young filmmakers will be implemented, online and offline integration will be combined to carry out the selection and project cooperation of young directors, and to discover and cultivate new directors, new screenwriters, and new actors. Every year, Heyi Pictures will invest in no less than "8" theatrical films.

Earlier, LeTV also established LeTV Pictures and operated it independently. Its business covers more than 108 cities, more than 1,200 cinemas, and 85% of the market box office is contributed by cinemas. Regarding the integration of online business and offline resources of video websites, industry insiders analyzed that the distinction between online and offline user needs is becoming less and less obvious, and the integration of online and offline needs is the future trend, which requires video companies to make adjustments to adapt to this trend. More importantly, the future video industry and offline film and television industries will have a lot of complementary space, which is also the main reason why video websites are scrambling to establish film and television companies.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.