U-PONTEK appeared at the Communications Exhibition to fully explain the current status of the Internet TV industry

On September 23, the "2014 China International Information and Communication Exhibition" co-sponsored by the Ministry of Industry and Information Technology and the China Council for the Promotion of International Trade was held in Beijing China International Exhibition Center. Han Yibing, Vice President of U-Pen, delivered a speech entitled "The Internet TV Industry is a Blue Ocean" at the conference, interpreting the current status of the Internet TV industry from multiple dimensions and introducing the future industrial layout of U-Pen in detail.

The Internet TV industry is already a blue ocean, and its explosive growth is unstoppable

Han Yibing believes that the research on the "Internet TV Industry Development White Paper" jointly released by Nielsen Netcom and Youpengpule proves that the development of the Internet TV industry is irreversible and is not far from a "blowout" development. At present, the environmental foundation for the development of Internet TV (including network transmission, hardware, content resources, CDN distribution technology, etc.) has matured, and the diversified TV services based on "high-definition large video TV screens" presented by Internet TV not only show rich innovation, but more importantly, contemporary people have higher demands for family, information, entertainment and life, and they are becoming more and more advanced.

If in the field of television, traditional television, even IPTV of telecommunication networks, and DVB of radio and television transmission are a communication ecology based on the development and growth of land culture, then Internet television (OTT TV) is a product of ocean civilization. Its new television ecology of openness, expansibility and abundance has become the most vivid part of contemporary life. The Internet television industry is a blue ocean.

Youpengpule is not a disruptor, but an industry promoter

Han Yibing stressed in his speech at the conference that as an "audience", they are no longer satisfied with "whatever you produce for me, I will consume" in front of the TV. "Audience" constantly contacts and challenges new media, and their desires are constantly rising. They want to choose freely, customize themselves, share in time, and actively participate in the interaction. Internet TV, as an emerging media form, is a "leap and sublimation" of the traditional TV media form.

As for Youpengpule, in the context of every family's information, entertainment, and life entering the "small era", it is more willing to position itself as a promoter rather than a disruptor. Internet TV not only provides the possibility of "diversified consumer satisfaction", but also allows every family user to "connect" more and get more. Therefore, Youpengpule is not trying to attract attention or subvert anything, but to continue to understand user needs and meet the replacement and improvement of user needs. The TV e-commerce layout proposed by Youpengpule is also based on user needs, because users have changed from mere spectators to participants.

The return on investment in the television industry has undergone a "qualitative change"

According to the White Paper on the Development of Internet TV Industry, when people consume Internet TV content, more than 20% of the total number of household users accept "paying for the on-demand content they are interested in". Nearly 80% of users are willing to watch "advertisements" to get the service of "watching" high-definition TV programs for free. Users are happy to choose "pay" or "not pay" according to their own wishes, and their views on TV and advertising are quietly changing.

Han Yibing, vice president of Youpengpule, called this trend a "godsend opportunity". He believes that in the traditional TV ecosystem, for advertisers who spend hundreds of billions of TV advertising budgets every year, any form of advertising that only stays at the "communication" level and cannot "promote consumption and facilitate transactions" is undoubtedly a sad but helpless dilemma. However, if the Internet TV advertising platform effectively targets household users and eliminates the previous marketing communication blind spots, it can directly facilitate commercial transactions. No matter how big or small the budget is, it has the great significance of "creating pure profits". "TV advertising" should not only rely on "guessing" to "communicate" with users, but also be "desirable and useful information" for users like "content." Going further, users are not only satisfied with "seeing and knowing" the product information provided by advertisers, but also hope to "consume" and "share" their favorite products in a timely and convenient manner. These are simply "imaginations" in the traditional TV industry, but they are not a problem in the Internet TV ecosystem.

Strengthened supervision by radio and television is both an opportunity and a challenge for Youpengpule

After nearly three months of rectifying Internet TV and Internet boxes, the State Administration of Radio, Film and Television is still clearing up the "hidden rules" in the industry. In this regard, Han Yibing said that the Internet TV industry has developed disorderly for several years, and the current national policies and regulations are being formulated and implemented. It should be said that it has played a good role in regulating the Internet TV industry and avoided various disorderly competitions. At present, Internet TV companies that are developing normally like Youpengpule are happy to see the country regulate the entire industry from a policy level. Youpengpule sees supervision as an opportunity and a challenge.

In an interview with reporters, Han Yibing said that Youpengpule Technology Co., Ltd. will soon release a series of major strategic plans, which he believes will have a profound impact on the product structure, industry development, business model and other aspects of the entire Internet TV industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.