Why didn't a larger iPad appear this year?

In the early morning of October 17th, Beijing time, Apple released iPad Air 2, iPad Mini 3 and a series of new Mac products. As expected, the new iPad is only thinner and lighter, equipped with A8X processor, with Touch ID and gold style, but the expected 12.9-inch "iPad Pro" did not appear.

Rumors about Apple launching a larger iPad have been widespread. Although it was initially reported that it would be released at Apple's October event, bad news soon followed, saying that it was postponed to next year. In Apple's financial report this year, it is clear that the sales of the iPad series have declined. At the same time, the newly released iPad Air 2 and Mini 3 are obviously not as popular as the iPhone 6 and Plus. So why doesn't Apple launch a larger iPad as soon as possible to stimulate the market and develop corporate customers?

First, there are manufacturing and production issues. Apple is already struggling with the production capacity of the 5.5-inch iPhone 6 Plus. Currently, users who have made reservations need to wait 3-4 weeks for delivery, so Apple needs foundries to produce the new iPhone at full capacity. Add to that the production of the new iPad, and it's hard for any other foundry to meet Apple's order needs, after all, there is only one Foxconn.

Secondly, Apple may be working on providing more dedicated software and optimization for the large-size iPad. Previously, Apple and IBM reached a strategic cooperation and planned to use IBM's cloud computing, device management and security analysis services to optimize iOS, which is also a huge project. Relevant analysts said that Apple may be waiting for IBM to be in place before it will truly launch a large-size iPad for enterprise and office users.

The last and most critical issue is the market strategy. In the past few years, Apple's major new products have been launched in the fall, and the sales of iPhone and iPad account for two-thirds of Apple's sales. On the one hand, although it benefits from the holiday shopping boom, it also puts pressure on Apple's sales at the end of the year and the beginning of the next year. If the iPad Pro is launched in the spring of next year, it will not only not affect the sales of its brother products, but also help Apple improve its performance.

Almost everyone is waiting for Apple to launch a larger iPad with added multitasking and office features. Maybe next year Apple will surprise us.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.