TCL re-starts color technology revolution; 2015 CES may become a watershed for the TV industry

At the 2015 CES, which saw a return to the home appliance market, domestic brand home appliance manufacturers have undoubtedly become the backbone of this international catwalk.

The works exhibited at the annual CES will become an important indicator of the year's new high-tech products and future lifestyles, and this year may be no exception.

Not just smart, quantum dot technology becomes the new favorite

At the 2015 CES, there were not many highlights such as computers, tablets, and mobile phones that had been the focus of attention in previous years. Instead, the smart TV industry, which was of particular concern to major domestic and foreign manufacturers, shined brightly and became the representative industry of this year's CES.

Among the new products exhibited on the first day, Samsung's SUHD TV and Tizen operating system, Sony's new 4.9mm Bravia TV and Android TV operating system, Sharp's Beyond 4K ultra-high-definition TV, and LG's 77-inch flexible 4K OLED TV have all become popular products that people are eager to experience.

In addition to the international manufacturers represented by Japanese and Korean companies that announced their new smart TV products, domestic brands such as TCL, Skyworth, Lenovo, etc. occupied the other half of the entire smart TV booth, including TCL's TV+ quantum dot TV and true color series, Haier's Q8000 curved TV, Hisense second-generation 4K ULED, Changhong's curved quantum dot TV, etc. Among them, the old manufacturer TCL has set off a new visual experience after the smart TV with the world's leading quantum dot display technology.

It is reported that TCL first exhibited the new quantum dot display technology at the IF exhibition in Germany in September last year, which immediately attracted global attention and followed suit. Quantum dot display technology has better imaging colors than traditional LED backlights and is regarded as the best solution to efficiently improve the color gamut value of color TVs in the future. It is also a new technology vane for the global display industry.

Although other manufacturers launched similar quantum dot TVs at this CES, they were all after TCL. Most manufacturers have only just started to pay attention to this new technology and have not yet put it into mass production. However, TCL held a press conference in Las Vegas the day before the opening of the 2015 CES, announcing the global launch of its quantum dot TV H9700.

TCL, which has fully mastered the new quantum dot technology, won two awards at the "2014-2015 Global Top Brands" award ceremony hosted by the International Data Group (IDG), namely "Global Top 50 Consumer Electronics" and "China's Top 10 Consumer Electronics Brands", and one of its products was selected as one of the "Top 20 Global TVs of 2014-2015".

The "Global Top Brands" selection event, which has been held for nine sessions, has not only received full support from the authoritative research organization IDC, but also promoted the future development of the global consumer electronics industry by enhancing the voice of major consumer electronics companies in the international market.

Not just quantum dots, a color technology revolution may be coming

Although the main development trend of the TV industry in the past two years is smart TV, that is, network-connected TV intelligence, as an important output screen for home entertainment and a direct carrier of user audio-visual experience, new TV display technology is still the technical focus that home appliances such as TVs should pay the most attention to and improve.

In addition to the quantum dot TV that made a high-profile appearance at CES, TCL also officially launched its own True Color series products at this CES. The TV+ True Color series is the general name for TCL's new generation of TV products with high color gamut image quality display technology. It uses high color gamut backlight and True Color display technology to achieve high color gamut image quality and manufacturing process that are higher than ordinary high color gamut products on the market.

Whether it is the new quantum dot display technology or the TV+ True Color series, it can be seen that TCL Group is still moving towards the new TV display technology that many manufacturers have gradually ignored. Perhaps the entire home appliance market is currently discussing whether the TV is smart? Is it smart enough? However, after the entire smart TV industry gradually matures, users' requirements for TVs will definitely return to screen display.

TCL, as a pioneer, introduced the new quantum dot display technology, which not only rekindled people's pursuit of new TV display technology, but also led the technological innovation of the industry. Judging from the new products of other manufacturers at the CES, the trend of TV technology innovation in 2015 may be the competition of color technology represented by quantum dots.

A relevant person in charge of Samsung Electronics' TV business unit has said, "Samsung will not invest too much energy in OLED products in 2015, and will shift its research and development focus to quantum dot display technology." It is reported that other companies have also announced to varying degrees that they will develop quantum dot TVs.

It is currently known that TCL Group has decided to invest a total of RMB 66 billion in the new generation of display fields, and plans to strive to become a leading company in the field of global display technology.

Li Dongsheng, Chairman and CEO of TCL Group, said that he was honored that TCL's continuous innovation in the field of consumer electronics was recognized by CES, and he was also happy to see more and more Chinese brands winning awards internationally. In the future, TCL will adhere to innovation-driven development, continue to build the advantages of vertical integration of the industrial chain, further enhance corporate value, and create a global leading brand.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.