With Mango TV as the fulcrum, ZIVOO creates a full-experience living room entertainment

Mango TV seems to be a "lone ranger", launching a strategy of exclusive broadcasting at a time when the distribution trend is going its own way. But how to achieve independence without being isolated is the key to the success or failure of Mango's exclusive broadcasting plan.

"Mango TV inside" helps box products break through

In the era of the dual trump cards of "license + content", the quality of video content directly affects the sales of terminal hardware. In particular, after the OTT market was rectified in 2014, the sales of TV boxes were slightly sluggish.

However, Mango TV Internet TV has shown an upward trend in terms of both its own user scale and sales of its partners. Among them, ZIVOO Smart Box Mango Ice has closely followed the "Mango TV inside" strategy and has seen a significant increase in sales.

As an Internet TV OTT box authorized by Mango TV, Smart Box Mango Ice is entering thousands of households with the high-quality content of Mango TV and becoming a part of the user's living room. Mango Ice users can not only enjoy Hunan Satellite TV's exclusive ace programs, but also watch about 140,000 film and television content. Many users have become supporters of Mango Ice because of the large amount of high-quality content of Mango TV.

Recently, at the "I Am a Singer" fan handshake event, Li Ronghao gave the autographed Mango TV Internet TV family product Mango Ice as a gift to the fans who came from afar. The star event has driven the sales of the box to continue to rise, and Mango TV has also attracted a large number of audiences. The two sides have achieved a win-win situation through close cooperation.

Box products are becoming more diversified, but Mango TV is unique but not alone

At present, the types of TV boxes are becoming more and more diversified, and the main functions are also different. However, the box is just an accessory, no matter how varied it is, it is just a shell. How to improve the selling point of the box is the key.

The box with "mango flavor" is very attractive. The Mango Ice Smart Box carries the high-quality content of Mango TV, which is enough to stand out from many boxes and improve its own selling point.

In addition to the content advantages of Mango TV, Zhihe Mango Ice also pays more attention to the user's karaoke experience. It has implanted professional TV video karaoke software, equipped with a wireless microphone, and integrates karaoke video playback, selfie video and other functions to create an all-weather portable karaoke practice room for users.

Unlike most boxes, the Smart Box Mango Ice also has a somatosensory game function, which can enrich the user's indoor life experience. Users can hold the somatosensory game controller or wireless Bluetooth game controller and wave it to enjoy the family game feast at home.

From this point of view, ZIVOO, as a brand of smart home ecosystem, joined the brand marketing of Mango TV, which not only made Mango TV successful, but also enriched the content of home ecosystem, and finally achieved a win-win situation. From the perspective of the integration of new and old media, the linkage between upstream and downstream has undoubtedly accelerated the landing of Internet TV, and finally achieved a win-win situation. All terminal vendors around this "Mango TV inside" strategic activity are also gearing up, and they all want to get a piece of the pie.

ZIVOO is undoubtedly one of the wise ones, taking advantage of the "Mango TV inside" strategy to accelerate its entry into users' living rooms. Once the sustainable window of Mango TV is opened in the minds of users, it is difficult to close it again. ZIVOO's subsequent supporting products will also follow one after another, and finally create a set of video content, TV games, and karaoke entertainment in one full experience living room entertainment.

It is no exaggeration to say that whoever can occupy the living room first will be in control of the smart home. Because the living room is the center of family life and entertainment, we always revolve around the living room, and the living room plays a vital role in family life.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.