The Sexy and Skinny of Operator TVs from Damai TV

Nowadays, the word "disruption" has become a high-frequency word in the color TV industry.

If Internet companies have successfully overturned the traditional color TV industry, then who will overturn the Internet TV industry? At this time, operators finally stood up and spoke.

Today, Dr. Peng released its new product, Damai TV. What form should the world's first operator TV take?

The Sexiness of Carrier TV

The split design is the highlight. The Damai TV released this time adopts a completely split design, separating the LCD screen and the operating host of the Damai TV into two independent parts. This also brings a new idea to the color TV industry. As we all know, the life of a TV display screen is about 8 years, and the smart accessories inside the TV need a new round of upgrades every 18 months. The split design allows users to always enjoy the highest configuration smart TV by replacing the host.

DomyUI is the killer. At today's press conference, the speaker, Zhou Liuqing, general manager of Pengbo Group's Home Vision World, said, "The Damai TV press conference is more of a Damai TV training session than a new product press conference." He used a lot of flattering words to introduce DomyUI. Judging from the feedback on the scene, this DomyUI is indeed well received.

It effectively solves the problems that users encounter when using Internet TV, such as "difficult input, difficult installation, and difficult search", and has been deeply adapted according to the characteristics of operators. After the meeting, I learned from Dr. Peng's engineers that "it is difficult to predict whether Damai TV will be successful in hardware, but this UI is enough to threaten competing products."

Bandwidth is the guarantee of TV content. As the first telecom operator TV, Damai TV's core advantage lies in the ultra-fast network environment provided by Damai Super Broadband. Damai Super TV's broadcast control platform is the Galaxy Internet TV integrated broadcast control platform, which can provide more than 140,000 hours of free, massive, high-definition, genuine content. At the same time, Damai Super TV will provide a large number of high-definition videos and 4K ultra-clear videos, and the playback bit rate of video content is above 20M. With sufficient bandwidth, the operating TV that does not charge service fees can ensure that users can obtain smooth and high-definition video and game resources.

The bare bones of operator TV

How do users accept it? Internet TV is not unfamiliar to users, but can users accept a TV format that is too "trendy"?

Zhou Liuqing believes that "LeTV has cultivated a group of Internet TV users, allowing consumers to have a better understanding of Internet TV, and now is a good time for us to enter."

According to AVC data, the retail volume of China's color TV market will reach 44.1 million units in 2015, a year-on-year decrease of 1.1%, while the retail sales will decrease by 6.2%. As the scale of my country's color TV market shows a downward trend, how much room is left for cross-border players?

In this regard, Zhou Liuqing said that in terms of business model, Damai TV is not only positioned to rely on hardware sales revenue alone, but more on providing services to users, forming a "content + hardware + advertising + application + broadband" business model. With the growth of broadband users, a group of new Internet TV users will inevitably emerge.

Potential risks still exist. It is undeniable that operators involved in the Internet TV industry will also face some potential risks, such as how to control the high manufacturing costs of TVs and whether private broadband operators can bear the initial losses.

In fact, operator Dr. Peng is not a newcomer in hardware. As early as March 2014, Damai Technology launched the "Damai Ultra HD" set-top box, which has covered more than 2 million household users so far.

Zhou Liuqing said that like Damai Box, Damai TV will also adopt the broadband subsidy hardware model to quickly occupy the market. He revealed that Dr. Peng currently has 30,000 field sales personnel, who will not only introduce Damai TV, Damai Box and online ultra-broadband brands between 100M and 1000M, but will also implement offline displays and online orders to introduce a group of new and old broadband users to Damai Mall for purchase.

It can be seen that Damai TV will mainly rely on value-added services to make profits in the future. However, the foundation of all this needs to be established on the user's recognition of high-speed broadband and split TV.

But what is certain is that Pengbo's cross-border entry into the Internet industry to develop smart TVs has not weakened its original basic business, but has instead consolidated the support capabilities of its original localized traditional business.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.