Will CCTV Spring Festival Gala's lonely website live broadcast become mainstream?

The ratings of CCTV's 2015 Spring Festival Gala were recently released. The data showed that on New Year's Eve, the ratings of CCTV's Spring Festival Gala live broadcast were 28.37%, a record low.

Whether the Spring Festival Gala is good or not, perhaps everyone has his or her own answer in his or her heart, but judging from the television ratings, it is an indisputable fact that the Spring Festival Gala is getting worse and worse.

It is reported that since the public data of the 2008 Spring Festival Gala was available, the highest ratings of the Spring Festival Gala was 38.26% in the 2010 Spring Festival Gala of the Year of the Tiger. Last year, the Spring Festival Gala of the Year of the Horse was broadcast simultaneously by 202 TV stations across the country. The comprehensive calculation of the national live broadcast ratings was 30.98%, and the number of TV viewers was 704 million. After the audience ratings were released, Feng Xiaogang's cross-border directing was pointed out as "the lowest in CCTV's ten years."

The Spring Festival Gala of the Year of the Goat was broadcasted simultaneously on 189 TV channels nationwide, with a live TV rating of 28.37% and a TV audience of 690 million people, both figures down from last year. According to the official ratings available since 2008, the Spring Festival Gala of the Year of the Goat had the lowest ratings in eight years, with the ratings falling below 30% for the first time and the audience size falling below 700 million for the first time. However, even though the ratings of CCTV Spring Festival Gala have been declining year by year, it is still the most watched and most watched evening show of the year.

In addition, there is another phenomenon worth noting: the average viewing time of CCTV Spring Festival Gala this year was 155.5 minutes, a significant increase from last year's average of 66 minutes. This also shows to a certain extent that although the total number of viewers has decreased, the Spring Festival Gala in the Year of the Goat still attracts the audience's attention for a longer time with its excellent program quality.

The decline in TV ratings does not mean that the number of viewers of the Spring Festival Gala has dropped. CCTV provided the live broadcast rights of the Spring Festival Gala to commercial video websites for the first time this year, so that viewers can watch the Spring Festival Gala on multiple screens. It is reported that the multi-screen ratings of the CCTV Spring Festival Gala in 2015 (combined calculation of TV live broadcast and online live broadcast) reached 29.6%.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.