Users are choosing smart TVs, and the spring is coming

At present, intelligence has become a must-have feature for TV sets. According to statistics, 86% of consumers are considering buying smart TVs.

Judging from consumers’ viewing experience during the Spring Festival, due to many problems with smart TVs themselves, such as software and hardware configuration, network speed, etc., the advantages of smart TVs have not been fully brought into play. Many users still use them as ordinary TVs, and smart TVs have become a decoration.

According to the data from the Consumer Electronics Product Research Office of the China Electronic Commerce Association, 32% of consumers feel that online videos, films and games load slowly. Due to the poor user experience of these smart applications, the power-on rate of smart TVs is low.

In the business era where competition is everywhere, any detail may determine success or failure. For smart TVs, the ultimate user experience is always the magic weapon for success, and most videos must use CDN (content distribution network) acceleration technology, which is also the best way to increase the speed of video opening. Experts say that the CDN network architecture of smart TVs must be adjusted and cannot copy the architecture of traditional Internet. At present, some companies have micro-integrated video acceleration technology and live broadcast acceleration technology and fully launched customized service strategies. In addition, the domestic CDN industry is undergoing new changes. CDN is no longer limited to the original traditional consumer companies, such as e-commerce, video, games and other fields, but is increasingly penetrating into the fields of education and finance.

With the entry of China Telecom, China Unicom and Alibaba Cloud, the transformation of CDN market is coming. As for CDN capacity, experts predict that the overall capacity of CDN market will increase by 300% by 2017. This will undoubtedly bring new development opportunities for emerging industries such as smart TV, smart home and Internet finance.

The improvement of domestic broadband and the development of smart TVs are making TVs the center of home entertainment again. Compared with PCs, mobile phones, etc., large-screen TVs can better meet consumers' pursuit of audio-visual quality, and the significant increase in network speed will fundamentally change the user experience of TVs. A spring for smart TVs is coming.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.