7 essential elements for virtual reality to succeed

According to foreign media reports, virtual reality technology is rapidly being adopted by the business sector. Oculus' Rift headset makes it possible for people to create rich, multi-sensory virtual experiences. During last year's World Cup, Coca-Cola held a virtual reality experience for fans, allowing them to visit the locker room of Brazil's Maracana Stadium. HBO has also begun to adopt virtual reality technology. The company has moved the ice wall in the hit TV series "Game of Thrones" into the virtual reality world. The ice wall allows users to experience the trembling of the wind and the ground.

However, although there are many virtual reality devices, not every device satisfies users. From the perspective of user experience, almost all devices are lacking. The technology is still evolving, and as the cornerstone of future success, good planning is indispensable.

Here are seven essential elements for virtual reality success:

1. Brand strategy: The coolest and most disruptive VR technology will fail if it doesn’t rely on a brand strategy. What does your brand stand for and how to use it to bring VR to market are questions you need to answer.

2. Don't make your users feel sick: This is a huge factor that plagues virtual reality technology. Virtual reality devices must ensure the continuity of the scene to ensure that the scenery movement seen by the user matches their expectations. If the user looks to the right, but his field of vision shifts to the left, the discontinuous scene is likely to make them feel nauseous. It requires a processor fast enough to keep up with the movement of the human eye.

3. Hardware technology is key: Currently, it is easy for users to jump out of VR devices. This high-tech experience really relies on a powerful processor that can support the rapid change of graphics angles. Consumer computing environments cannot support the depth of 3D environments and the speed required for scene changes, as well as the capture of human head and eye movements. A custom-built CPU is imminent.

4. Ensure development progress: The development of virtual reality equipment requires the integration of multiple sensor devices. The loss of control of local sensors will cause distortion of the picture, and this debugging process is very labor-intensive. Usually, a whole night of debugging and modification will be commonplace. It is necessary to make a good development plan.

5. Beyond vision: For a truly immersive sensory experience, means beyond vision are within the scope of consideration. For example, sound or 4D elements such as vibration and wind. These factors can make full use of the user's senses. Just using VR equipment itself is not news, but how to add sensory peripherals will arouse people's interest. In many cases, the development of technology depends more on meaningful content, rather than just developing a certain technology for the sake of using a certain technology.

6. Sufficient funds: Financing is an indispensable element in any technology field. The current development cost of virtual reality is high, but the number of manufacturers entering this field continues to increase, including HTC, Samsung and many start-ups. If you want to stand out in such fierce competition, it is essential to have sufficient funds as a backing.

7. Reduce costs: The more expensive a device is to develop, the fewer users will be able to afford it. For a device that has not yet entered the market, the first priority is of course to get more people to adopt the technology. Low-cost devices will help achieve this goal.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.