No one buys iPads anymore! Why has the tablet market been declining for nine consecutive quarters?
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I finally had time to clean up the messy desktop at home on the weekend, and found that the tablet in the corner had accumulated a layer of dust. Although the air quality in the capital is not good, the eye-catching dust still successfully tells the sadness deep in the tablet's heart. I wiped off the dust, turned on the computer and played with it for a while, and then put it aside to continue cleaning. There is no need to say more about the fate of the tablet - a new round of dust accumulation began. I believe that there are many netizens who have the same experience as the editor, but the brands and numbers of tablets hiding in the corner may be different. So the question is, why are tablets still unpopular and can only accumulate dust? It's not that we are incompetent, but that the enemy is too strong! According to a report released by IDC, the global tablet shipments in 2015 were 206.8 million units, a decline of nearly 10.1% compared with 230.1 million units in 2014. However, there was no improvement in 2016. The global tablet shipments were 174.8 million units, a sharp drop of 15.6% year-on-year. In the fourth quarter of last year, global tablet shipments were 52.9 million units, down 20.1% year-on-year. This is the ninth consecutive quarter that tablet shipments have declined. The decline in the tablet market is directly related to the development of notebooks and smartphones. The early tablets appeared to make up for the lack of portability of notebooks and the small screen size of mobile phones. But today, thin and light notebooks are not inferior to tablets in terms of portability and ease of use. The changes in smartphones are not only reflected in the larger screens, but also in the performance improvement that can easily realize the various functions of tablets. Under the double attack of strong opponents, it is even more difficult for tablets to find their own way! Generally lacking "special skills" in terms of function, tablets are more like enlarged versions of smartphones (cannot make calls yet) and streamlined versions of laptops (requires an external keyboard). Apart from this, they do not have their own special skills. In today's fierce market competition, if you don't advance, you will retreat! In the fourth quarter of 2016, Apple iPad product shipments fell by nearly 19% year-on-year, and Samsung tablet sales also declined, and its market share fell from 16.1% last year to 15.2%. In contrast, some tablets with "special skills" have performed well in terms of sales. According to the data report released by IDC, Lenovo and Huawei tablets both saw growth in the fourth quarter of last year, which means that there is demand for tablet users. The key lies in whether the innovations made by manufacturers are aimed at the pain points of users. Price is always the most sensitive topic for users . Nowadays, many manufacturers want to cultivate tablets into the main terminals of the new generation of "mobile office", but the rapidly rising prices are not guaranteed by the corresponding experience. Therefore, when the prices are almost the same, there are still a large number of consumers who are willing to choose thin and light compared to the basic ones. After all, users still have a lot of feelings for traditional PC forms (mainly because they are used to it). Finally, the editor, looking at the tablet in his hand entering the shutdown interface, can only say in his heart: why not sell it and put it in the hands of users who need it more? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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