Is the Apple Watch enough to start a revolution on the wrist?

"If you do something brilliantly, then you should do something else brilliantly instead of dwelling on the previous thing for too long trying to figure out what your next move should be." This was the advice of Apple founder Steve Jobs before his death.

Jobs' successor, Apple CEO Tim Cook, seems to have understood this truth a long time ago. Since the launch of iPhone 6 and iPhone 6 Plus last year, Cook has been constantly brewing new products, including the smart watch Apple Watch, the mobile payment system Apple Pay, the high-definition TV set-top box Apple TV, and the smart car Apple Car.

Today, Apple's spring new product launch conference was successfully held in San Francisco, California, and the most eye-catching product was the smartwatch Apple Watch. This device, which Cook considers to be the most private personal device, not only has an exquisite appearance, sports and health management functions, but also opens up a new way of communication.

According to ABI Research, a global market intelligence analysis company, Apple's Apple Watch sales this year will reach 11.8 million, accounting for half of all wearable device sales; CSS Insight predicts that Apple Watch sales will reach 20 million within the first year after its release, which may make it the best-selling smartwatch ever.

In this regard, Apple's chief designer Jony Ive said that compared with sales, we are more concerned about how to continuously iterate and make the product perfect. So can the newly released Apple Watch stimulate consumers' desire to buy and start a revolution on the wrist?

An Apple Watch tailored just for you

Cook said at the beginning of the release of the smart watch that Apple Watch is the most personal device and a way for the wearer to express his or her personality. Apple Watch can create customized products for each person based on their different preferences and tastes.

If you are a fashionista, you may value unique design. You can choose watch bands of different styles and materials for Apple Watch, which meets the needs of users for personalization and customization.

Apple Watch can provide users with an efficient and intimate way of communication. Friends' watches can have some new interactions, such as real-time transmission of painting pictures and heartbeats.

China shortlisted as first region for Apple Watch launch

The conference was slowly unfolded with the scene of West Lake in Hangzhou. Earlier this year, Asia's largest Apple Store opened in Hangzhou. Cook said that there has never been an Apple product that can be experienced before it is sold, and Apple Watch is the first attempt. In the future, Apple will pay more attention to sales model, user experience and participation.

Apple Watch is divided into sports version, standard version and fashion version. The 38mm sports version starts at $349, the 38mm standard version is priced at $549 to $1,049, and the fashion limited edition is equipped with an 18K gold case, sapphire dial and high-end material strap, priced at $10,000. Apple Watch will be sold on April 24, and China is also among the first countries to sell it.

Not only that, Apple has also established in-depth cooperation with WeChat. Kevin Lynch, Apple's vice president of technology, demonstrated the Apple Watch with built-in WeChat at the press conference. When users receive WeChat reminders, they can choose to reply with text or emojis.

WeChat officials said they are pleased to integrate the WeChat experience into Apple's smartwatch. WeChat currently has 468 million monthly active users worldwide. "We have been committed to building a platform that connects people, devices and businesses. The access to this new device will further broaden the dimensions of WeChat's connection with people, making communication more convenient and efficient. We believe it will definitely bring users a richer experience."

It has always been a difficult problem for foreign companies to enter China, but Apple's success in the Chinese market is obvious to all. Cook admitted that Apple's sales in Greater China grew from $1 billion five years ago to $38 billion in 2014, and sales grew by 70% in the last quarter of last year. So what is the secret to Apple's rise in the Chinese market?

In February this year, Cook said at the Goldman Sachs Technology and Internet Summit that China's rapid economic growth and the expansion of the middle class represent a major opportunity for Apple. He also revealed that the company was able to achieve success in the Chinese market because it adopted the strategy of selling high-end and expensive mobile phones instead of playing the low-price card.

What features makes Apple Watch win?

In recent years, smart watch brands have sprung up like mushrooms after a rain, including Apple Watch, Moto 360, Pebble Steel, LG G Watch R, Samsung Gear Live, and the Huawei smart watch just released at MWC.

Previously, everyone praised Pebble's battery life and expressed concerns about the Apple Watch, but when Apple announced 18 hours of battery life, it gave everyone a big surprise.

Another thing that users are particularly concerned about is exercise and health management. Apple Watch can measure heart rate, but it does not currently support the function of measuring blood sugar and blood pressure. It will give real-time reminders for sedentary users, record how many calories you consume during exercise, and provide you with a health data report.

The built-in microphone and speaker of Apple Watch allow users to answer calls through the watch, check the weather, play music, check the calendar, check heart rate, track the news at any time, follow team information, etc.; Apple Watch also has a PASSBOOK function that can display boarding passes and scan QR codes to pass security checks; it can also unlock hotel rooms and remotely control garage doors through the watch.

In addition, just as Android wear relies on the voice assistant Google Now, Apple Watch also has the voice assistant Siri, which can help users achieve intelligent interaction through the most natural interaction method, allowing users to enjoy services such as restaurant inquiries and flight bookings.

Wang Xiaobin, founder of inWatch smartwatch, said that the launch of Apple Watch is good news for all manufacturers in the market, because no manufacturer can compare with Apple in educating the market and cultivating user habits.

Creative Strategies analyst Ben Bajarin also believes that many current smart watches are not enough to arouse consumers' desire to buy. However, the entry of Apple Watch will at least give everyone a new understanding. It is like opening a door to the wearable market, and it may really set off a revolution on the wrist.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.