“Chip Metabolism” Is LeTV’s first dual-chip phone reliable?

"The fastest chip should not only outperform its competitors, but also outperform itself."

Regarding the highly anticipated LeTV super phone, LeTV Chairman Jia Yueting spoke again on Weibo on the afternoon of March 18, saying that mobile phones will enter the ecological era from the intelligent era, and users will pay more attention to the chemical reaction between chips and ecology. In the ecological era, the relationship between users and products is two-way. As an integrator of the vertical industry chain, LeTV is also defining technology products in reverse. The strongest chemical reaction in the ecological chain, of course, requires the best chips. He also asked the outside world: "Which chip can withstand the era of chip metabolism and chemical reaction?"

After discussing many topics such as design, materials, battery life, etc., LeTV finally talked about the chip selection issue that users and the industry are most concerned about when it comes to mobile phones.

It was revealed long before that LeTV will adopt a unique strategy of "launching dual-core" this time, and will use both MediaTek and Qualcomm platforms at the beginning. Although it is not unheard of in the industry for smartphones to be equipped with different chip solutions, LeTV is entering the mobile phone market for the first time and will use two brands in chip selection. Is this really feasible?

Xiaomi's dual-core strategy is not a success

Let’s first take a look at how other brands do it.

The first thing that comes to our mind is undoubtedly Xiaomi. Xiaomi Note, released in January 2015, is the latest generation of Xiaomi flagship product. In addition to the significant improvement in appearance design compared to "no design is the best design", Xiaomi Note is also quite radical in the matching of processor chips. The standard version and top version released together use Qualcomm Snapdragon 801 and Snapdragon 810 processors.

Although 801 seems to be just a slight adjustment in the number position of the product code compared to 810, people familiar with mobile processor chips know that the performance of the two products is very different.

Qualcomm Snapdragon 801 can only be regarded as the main product of the first half of 2014, and even from now on, Snapdragon 810 is still some distance away from the real full launch. The so-called Xiaomi Note top-end version has never revealed its true colors. When Xiaomi Note was announced, there were already products on the market equipped with the more powerful Qualcomm Snapdragon 805 chip. You can certainly think that the Xiaomi Note equipped with an outdated chip can temporarily "cool down" Mi fans, but Xiaomi's products are no longer hot and still give people a feeling of being a little lacking. In the eyes of many people, Xiaomi Note cannot be regarded as a true flagship.

Yes, Xiaomi's dual-core strategy this time is not successful. It feels more like a compromise when there is no better solution for the product. It has to be said that this reason is also the main reason why most mobile phone manufacturers choose to use different chips at the same time.

What is LeTV’s way of playing?

Let’s take a look at LeTV. At first glance, the previously rumored MediaTek and Qualcomm are not products of the same level in the eyes of most people. Will LeTV’s super phone repeat Xiaomi’s mistakes due to chip supply issues?

In fact, after careful analysis, it is not difficult to see that LeTV's mobile phone will be equipped with the first product of MediaTek's mid-to-high-end brand Helio, which is the MediaTek X10 that has been hotly discussed in the industry. LeTV will become the first mobile phone brand to use MediaTek's top flagship product.

In terms of parameter configuration, MediaTek X10 has eight built-in Cortex-A53 cores with a main frequency of up to 2.0Ghz, and has many high-end features such as LTE, 64-bit, 4K video shooting, etc. Especially in video shooting, it supports 480fps/1080p video recording, which is rare in the industry. Therefore, even if you compare MediaTek MT6795 with the Qualcomm Snapdragon 810 chip, which is recognized by the industry as the chip with the strongest comprehensive performance, MediaTek X10 is by no means at a disadvantage. I believe that the previously exposed running score screenshots can fully explain this problem.

In addition, LeTV has its own R&D team of more than 1,000 people, and its R&D capabilities are also strong enough to take on the R&D challenges of dual platforms at the same time and present the best products to users.

Therefore, the reason why LeTV launched the dual-core first is completely different from Xiaomi and Xiaomi Note. There is no distinction between the standard version and the top version. We should understand it as LeTV's dual flagship strategy for super phones.

On the whole, LeEco's mobile phone's launch on two platforms for the first time is just like what LeEco's chairman Jia Yueting said before, that it is a luxury product that creates an ultimate experience for users. The product specifications will not be lowered for any reason. The uncompromising attitude towards products can become the most basic framework for building the LeEco ecosystem and enabling it to develop steadily.

The strongest chemical reaction in the ecological chain must of course use the best chips. LeTV's first dual-core mobile phone has given people enough room for speculation. The final result of the birth of two different top chips may also be the true flagship of domestic smartphones.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.