Changhong CHiQ iteratively updates game content to make the product younger

April 1 (Reporter Zhang Zhichang) For home appliances with a long life cycle, how to keep the products from being updated while still allowing users to enjoy a technological quality of life that keeps pace with the times has become the common goal of all R&D teams including Internet companies and traditional home appliance manufacturers.

Recently, Changhong, a long-established manufacturer in the traditional home appliance industry, launched another new smart TV product, the CHiQ 2nd generation TV. This smart TV product with upgradeable configuration has become Changhong's latest move to transform into the Internet and adapt to the young trend era.

Iterative updates better meet user needs

In the era of mobile Internet, the starting point for enterprises to think about problems has completely changed from "what kind of products can we provide to consumers" to "what kind of products our users really need". With more and more intelligent products emerging, exploring the most detailed product needs of users has become the last chance for product research and development.

Chen Keyu, product manager of Changhong CHiQ 2nd generation TV, said, "In the Internet era, if we want to develop products that users really like, we must firmly grasp the basic point of 'user needs'."

It is under the guidance of "user demand" that Changhong launched the upgradeable Changhong CHiQ 2nd generation TV. It is reported that the CHiQ 2nd generation TV is equipped with an upgradeable module, and the performance of the chip RK3288 used is equivalent to the chip performance of mainstream smart phones in 2015. In order to avoid users upgrading their TVs due to upgrade issues, Changhong separated the upgrade module of the CHiQ 2nd generation TV from the TV itself, so as to achieve the effect of upgrading the TV itself by connecting the upgrade module.

In fact, not only in the field of smart TVs, but also in the smartphone industry, the sales volume of products generated by system upgrades has always been high. For fast-moving consumer goods such as smartphones, users may be more likely to accept it, but for more practical home appliances, users prefer the longer the product replacement cycle, the better.

Of course, the product form of Changhong CHiQ second-generation TV, which is set up in a split manner, also greatly reflects its trend of moving closer to the young user market.

TV games make products look younger

Compared with the video-on-demand function, TV games on a large screen are obviously easier to cultivate user stickiness of the product. Especially for young users, large-screen games can not only bring a more enjoyable gaming experience, but also more perfectly demonstrate the product advantages of smart TVs in human-computer interaction.

In the newly launched CHiQ second-generation TV by Changhong, by equipping it with upgrade modules and game controller peripherals, it provides the latest racing game masterpiece "Asphalt 8: Airborne" for young TV users.

It is reported that through the intelligent networking of mobile chips and TV chips, "M+ dual-core", the multi-configuration "Asphalt 8" transplanted from mobile games can run without any pressure on the CHiQ second-generation TV. In the Changhong CHiQ Cup "Asphalt 8: The Fast and the Furious" "Changhong 10,000 Yuan Grand Prix" jointly initiated by Changhong Corporation and the world-renowned multinational game company Gameloft, many gamers said that the racing game experience on the big screen of the TV is far better than that on the mobile phone.

In fact, on large-screen TVs, with the help of peripheral devices such as game controllers, gun, car and ball games can bring users a more thorough gaming experience. Such gaming experience can not only attract young users to put down their mobile devices and turn their attention back to living room entertainment, but more importantly, it is also the most practical solution for the promotion and application of smart TV products.

Regarding the research and development of the second-generation CHiQ TV, Changhong Company stated that in order to more accurately grasp the preferences and needs of young people, the research and development team communicated, investigated and absorbed creative participation from various young people groups and high-end users, and thus developed a smart TV product that is truly suitable for young people.

In the future, Changhong, which integrates the advantages of traditional home appliances, Internet thinking, user thinking and service thinking, may subvert the traditional thinking logic with Internet R&D thinking, bring more revolutionary driving factors to the development of the enterprise, and lead the new pattern of the home appliance industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.