One million dollar reward! Is LeEco mobile phone really good?

Lei Jun's words made Liang Jun angry.

On the morning of April 23, Lei Jun, chairman and CEO of Xiaomi, posted a Weibo post claiming that "if you make the frame black it is a frameless phone, then do the all-black Xiaomi 4 and Xiaomi Note count as frameless phones?" The phrase "if you make the frame black it is a frameless phone" is obviously referring to the LeTV Super Phone that was released not long ago.

In response to this, Liang Jun, COO of LeTV Smart Terminal Business Group, responded on Weibo shortly afterwards, saying that the concept of borderless is divided into ID design borderless and display borderless. LeTV has taken the lead in making the world's first ID design borderless mobile phone. Borderless is not what Lei Jun understands as a simple black border. He even offered a reward of 1 million US dollars to anyone who could find a mobile phone with narrower display borders than LeTV's mobile phone.

The fight between the two "armies" attracted a lot of onlookers, but does LeTV's mobile phone really have any limits?

Does the LeTV phone have edges?

In fact, it’s not wrong whether you think it has edges or not.

The reason why it is said to have no borders is that LeTV uses full-floating design technology to achieve a borderless ID, or structure, on its mobile phone products.

What is structural borderless? It means that the cover glass on the front of the phone is directly suspended above the middle frame, instead of the screen glass being wrapped by the middle frame like other mobile phone products on the market today.

At the same time, in the processing of glass materials, the CT, CS, and DOL values ​​are controlled to ensure the stress value and hardening depth. Through side grinding and the industry's strongest Fuller hot melt glue, the overall reliability of the mobile phone in resisting external force impact in the event of an accident is guaranteed.

It is not wrong to say that it has borders, because the black borders around the screen do exist, but it should be noted that the black borders of LeTV phones are already narrow enough.

How narrow are the bezels of LeTV phones? According to the data, the bezel widths of LeTV Le 1, Le 1 Pro and Le Max are 2.6mm, 2.4mm and 1.6mm respectively, ranking the top three in the world. In comparison, Xiaomi 4, which dares to "lie" that it has no bezel, has a bezel width of 2.63mm without the outer frame, while Xiaomi Note has a bezel width of 3.1mm, almost twice that of LeTV Le Max. The bezel width of Samsung's latest S6 is also 3.5mm. As for the Apple iPhone 6 Plus, which makes Apple fans proud, it is as wide as 4.6mm.

The ever-increasing screen sizes of smartphones nowadays have caused the overall size of the devices to continue to increase, and narrowing the borders has become an industry trend. However, due to the characteristics of LCD screens, it is impossible to eliminate the borders of mobile phones based on current technology. With a borderless structure and the narrowest borders, LeTV phones have achieved the best that can be done at this stage.

Is there any limit to LeTV's mobile phone business?

From a certain perspective, Lei Jun's meaningless "self-mockery" on Weibo was exchanged for Liang Jun's long technical article titled "How to Create the World's First ID Borderless and Narrowest Display Edge". LeTV's borderless mobile phone and Xiaomi's "borderless" mobile phone reflect the two mobile phone brands' completely different attitudes towards products and users.

Although LeTV has accumulated rich experience in the video industry and smart TV products, its attitude towards its initial trial of mobile phone products is still quite rigorous.

Although almost no one believed that LeTV could reduce the width of the phone screen border to zero before the release of the LeTV phone, LeTV once again innovated the manufacturing process of smartphones by adopting a borderless structure and took the impossible border to the extreme, surpassing a number of powerful manufacturers in the mobile phone industry.

In contrast, Xiaomi, even after becoming a mobile phone brand with annual shipments of tens of millions, still hastily came to the conclusion that "making the frame black is a frameless phone", without analyzing and discussing the technical difficulties overcome by other brands behind their products. This inevitably reminds people of Xiaomi's past, such as "no design is the best design". In this way, it is not surprising that Xiaomi mobile phones have gone through four generations and still cannot find excellent design elements to inherit, and still cannot grow into a high-end brand with higher product value.

It is true that LeTV has not yet made a truly borderless mobile phone, and there is currently no mature enough technology in the world to make the borderless phone that people imagine come true. However, the spirit of pursuing perfection in products has allowed the newcomer LeTV to be several steps ahead of Xiaomi, which has been in the mobile phone industry for five years and achieved amazing results, in terms of design and manufacturing technology. LeTV dares to challenge Xiaomi in the industry with millions of dollars.

Only with this kind of extreme can LeTV's mobile phone business be reliable and have "edge". With this attitude, is the real borderless mobile phone still far away from us?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.