JD.com: College students need to play hard when starting a business
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Under the background of the country vigorously advocating "mass entrepreneurship, mass innovation" and "Internet +", the domestic entrepreneurial environment has also undergone tremendous changes, which is different from the public's previous understanding of entrepreneurship. Some large Internet companies also hope to use their own advantages to help entrepreneurs achieve their entrepreneurial goals under the new situation. Recently, JD.com, the largest self-operated e-commerce company in China, and the Electronic Industry Standardization Research Institute of the Ministry of Industry and Information Technology jointly launched the JD.com Cup Smart Hardware Innovation and Entrepreneurship Challenge in domestic universities. What are the differences in their views on the entrepreneurial environment and value of college students? College students should not be afraid of failure in starting a business. Compared with the previous 20 years, the current domestic entrepreneurial environment is changing from grassroots to innovative, and the source of funds is shifting from individuals and families to open circles such as venture capital funds, private equity funds and crowdfunding. The most critical thing is that college students have become an important force in entrepreneurship. Statistics show that about 80% of college students in colleges and universities across the country have the intention to start a business, but the proportion of students who actually engage in entrepreneurial activities during college is not high. Affected by factors such as funds, venues, markets, and connections, the success rate of college students' entrepreneurship is only 2.4%. Just on May 13, the "Opinions of the General Office of the State Council on Deepening the Reform of Innovation and Entrepreneurship Education in Colleges and Universities" pointed out that all colleges and universities should set reasonable innovation and entrepreneurship credits and establish an innovation and entrepreneurship credit accumulation and conversion system. This institutional reform has created a positive atmosphere for college students' entrepreneurship and rekindled the entrepreneurial enthusiasm of universities. "We would rather students try and fail on campus than try and fail after entering society. Relatively speaking, if they fail on campus, college students will accumulate more experience." A well-known university president said this when facing the problem of college students' entrepreneurship. Regarding the risks that college students may face when starting a business, Zhang Chen, senior vice president of JD.com, who made his first public appearance, said that young people have the opportunity to trial and error, and can accumulate rich experience by starting a business while in school. The probability of successful entrepreneurship will be greatly improved after they enter the society in the future. JD.com is holding smart hardware competitions in major universities in the hope that college students can first accumulate some experience to lay the foundation for their continued entrepreneurship in the future. How JD.com provides a platform for college students to perform For a long time, college students' innovation and entrepreneurship have been the focus of social attention. Lack of mechanism, lack of funds, lack of incubation, and lack of guidance are the biggest problems and bottlenecks encountered by the group in starting a business. It is in urgent need of experienced and capable enterprises to help and guide them. In this regard, in combination with its own advantages, JD.com has selected two aspects for college students as the entry point of the competition. The first is intelligent hardware design. Participating college students can design hardware products with practical application scenarios and meet user needs through the networking module technology, Bluetooth standard communication protocol, cloud server support, and big data capability support provided by relevant intelligent platforms to hardware manufacturers. The second is value-added services. At this stage, JD.com's intelligent platform has been connected to smart home, wearable devices and other businesses, and has the support of user behavior big data. Participating college students can provide value-added service programs related to the intelligent platform as entries. Regarding how JD.com will provide help to college students, Zhang Chen said that JD.com has been committed to promoting innovation and entrepreneurship. In the most popular field of intelligent hardware for entrepreneurship, JD.com has completed the layout of the entire industrial chain of intelligent hardware, providing comprehensive intelligent ecological services from data analysis, technical support, upstream and downstream resource integration, investment, channels, services, communities, etc. At the same time, JD.com also established an innovation academy, which provides solutions to difficult issues such as funding, guidance, and incubation. It is an important social force in promoting entrepreneurial innovation among college students. "Internet +" makes China more exciting. In the interview, when talking about the domestic entrepreneurial environment and JD's talent concept, Zhang Chen described it this way, "For Internet +, I think China will be more exciting than anywhere else in the world in the future. We also hope that more talents can join JD, and the smart hardware involved in this competition is only a part of it." After twelve years of development, JD's entire business line is gradually expanding, involving logistics, finance, cloud computing, big data and other fields, and the requirements for technical support are also increasing. JD's latest Q1 financial report shows that JD's expenditure on technology and content is 704.4 million yuan, a year-on-year increase of 147%, mainly used to hire technical personnel and develop mobile and big data technologies. It is understood that the position of JD's CTO was vacant before, and it has always hoped to find a professional with a rich R&D background. The joining of Zhang Chen is enough to prove JD's emphasis on technological innovation in the future. According to Zhang Chen, "I have only been in JD.com for more than a month, but I have found that JD.com's technology is everywhere. E-commerce is visible to everyone. In addition, JD.com is also involved in search business, advertising business, personalized service business, big data mining business, cloud computing platform business. Today, JD.com covers almost all Internet businesses." In the future, smart hardware products will become an ecological extension layout of JD.com's core product advantages such as digital electronics. JD+ incubator, smart milk tea house, college student entrepreneurship competition, etc. will provide entrepreneurs with industry data, user behavior analysis and JD.com smart cloud services, so that entrepreneurs' ideas can be transformed into products and services. Under the macro-guidance of national policies, it is foreseeable that the number of maker groups will continue to grow. Traditional industry giants and established Internet companies will also undergo a comprehensive intelligent transformation to break through development bottlenecks. Enterprises actively promoting private entrepreneurship is not only conducive to the implementation of national strategies, but also can inject more fresh blood into their own development. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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