Can Haier's "U+ Smart Life" ignite the huge smart home market?
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As a major development direction of the future Internet industry, the future of the smart home industry seems to be just around the corner. Whether it is Google's acquisition of Nest or Samsung's acquisition of Smart Things, it has shown that major technology giants have infinite expectations for the attractive prospects of the smart home industry. In recent years, various smart home products that meet user needs have begun to flood into the home appliance market. However, due to the lack of links between products and the lack of technology in the products themselves, the entire smart home industry is still in an awkward situation of being neither hot nor cold. In fact, the rise and development of an industry is not just about product research and development and promotion. Especially in the context of the Internet era, emerging smart hardware products need to have platforms, links, interconnections and other necessary conditions in addition to the products themselves. As a traditional home appliance manufacturer seeking corporate transformation, Haier launched the Haier U+ smart home open platform last year, which provides a solution full of possibilities for the continuous development of the smart home industry.More than just alliances, industry construction needs more "close contact" At the beginning of the release of Haier U+ open platform, more than 300 large, medium and small enterprises participated in it. Together with the original Haier Smart Life Industry Alliance, Haier, as the initiator of the entire "U+ Smart Life" smart home open platform, the developer of major products, and the organizer of platform construction, hopes to better implement the smart home ecosystem through the open platform of Haier U+, thereby improving the utilization rate of smart home products. At present, in the smart home product market, there are basically two camps, one is the Internet companies represented by Xiaomi and Meizu with low hardware prices and paid services; the other is the traditional hardware manufacturers represented by Haier. As for the high price of Haier smart home products, Dr. Chen Hailin, the promotion director of Haier U+, said that with the interconnection of Haier U+ open platform, the number of terminal devices in this smart home platform will gradually increase, and the product usage scenarios will continue to be enriched, and the total number of users will eventually increase, and then the product prices of the entire industry will return to a rational state. In fact, in the process of transformation from traditional hardware manufacturers to service-oriented enterprises, the price of products also needs a gradual process at an appropriate speed; more importantly, in the field of smart hardware, the price of products is more often just a performance at a certain level, and the experience value of products is the real essence. Regarding the current free hardware model of Internet companies, Chen Hailin believes that it will be combined with the existing model of traditional home appliance manufacturers to become the existence condition for more possibilities of the smart home industry. Regarding the basic problems of the entire smart home industry, Chen Hailin talked about that, first of all, the entire smart home industry has not achieved true interconnection and interoperability, which has led to the inability to solve problems such as data accumulation/data sharing; secondly, many smart hardware products do not have a good value positioning and value discrimination system, which will affect the establishment of the entire industry business model and the realization of user experience. Haier U+ advancing with the industry For the establishment of Haier U+ smart home open platform, most industry insiders believe that this is an attempt by Haier as a traditional home appliance manufacturer to transform to the Internet and continue to regain the original competitiveness of technology giants in the home appliance market. But in fact, putting aside this macro industry expectation, Haier U+ may not only seek an outlet for the smart home industry, but also realize the interconnection of more smart hardware products by establishing an open access platform for various home appliances. Instead, it hopes to realize the intelligent transformation of Haier's home appliances through the industry trend of smart home, enhance the interactivity and connectivity of its products, and collect feedback related data, and then better complete the iteration and upgrade of hardware products in the data sorting. Chen Hailin said that the first user positioning of Haier U+ open platform is not the end product users, but the partners and makers in the platform; product users are still unaware of the existence of Haier U+, and this is exactly what more smart hardware product manufacturers need to work together. Therefore, Haier hopes to position Haier U+ smart life open platform as a capability platform and resource platform. Compared with Xiaomi's smart home system construction with Xiaomi mobile phone as the control center, Chen Hailin introduced that there is no so-called "remote control" in Haier U+ open platform, but it plans to create a real smart home pattern of automation and automatic perception by realizing the connection and interconnection between devices. As for the cloud platform control construction envisioned by the industry, Chen Hailin believes that it lacks corresponding security and cannot be called a good solution. As the alliance continues to grow, the access to the Haier U+ platform will also become one of the issues that everyone is concerned about. At present, Haier said that there is no threshold problem, but platform-level partners and creative makers will become the mainstream. At the same time, if necessary, Haier U+ will also provide corresponding technical support and resource support for small and medium-sized enterprises. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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