Those "little tricks" hidden in variety shows and reality shows
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Since Hunan Satellite TV successfully introduced the Korean variety show "Where Are We Going, Dad?" in 2013, a large number of Korean variety shows have begun to enter the Chinese TV market, including "I Am a Singer", "Two Days and One Night", "With You All the Way", "Running Man", etc. While the entire IP resources are constantly being tapped, domestic variety shows, especially reality shows, are gradually moving towards the "money-burning" era of competing for big names and "blockbuster" sophisticated productions. At the same time, whether or not one can participate in a popular variety show has also begun to become an important benchmark for measuring the popularity of more and more celebrity artists. If we count the participating guests in the current popular variety reality shows, it is not difficult to find that the "small tricks" in them are far more topical than the content of the show itself. Fame alone is not enough, "fate" is also important. Regarding the selection of guests in celebrity reality shows, we can still start with the first season of "Where Are We Going, Dad?". Among the five celebrity dads at that time, Jimmy Lin, Guo Tao, Tian Liang, and Wang Yuelun were all "veterans" in the entertainment industry, and only Zhang Liang, who was a model, was almost unknown before that. It is reported that Hunan Satellite TV's invitation to Zhang Liang was just out of the need for a "spare tire". The first choice was actually Nicholas Tse and his son, but before the show started filming, Nicholas Tse chose to refuse, so Zhang Liang and his son came to the rescue temporarily and unexpectedly became the biggest winner in the first season of "Where Are We Going, Dad?". In view of the selection criteria of the celebrity dads in the first season, in fact, there should have been an unknown third-, fourth-, or fifth-tier artist similar to Zhang Liang in the second season of "Where Are We Going, Dad?". However, due to the great success of the first season, the selection of celebrity dads in the second season was obviously not so "random". Needless to say, Huang Lei joined the second season. He has a close relationship with He Jiong, the host of Hunan Satellite TV. Huang Duoduo, who is already eight years old, has actually long passed the best age to participate in "Where Are We Going, Dad?". Standing among a group of cute kids who are generally under five years old, Duoduo's "high emotional intelligence" is obviously not up to par. In an interview, Taiwanese singer Gary Cao clearly stated that he participated in the program because of the recommendation of his good friend Jimmy Lin. His son Joe was very envious of Kimi, who had participated in the recording of the first season and was widely loved by TV viewers. In the second season of "Where Are We Going, Dad?", it was precisely because of the inappropriate selection of participating guests that it was much inferior to the first season at the starting line. The program's chief director, Xie Dikui, has also publicly discussed the selection criteria for the cute kids, which are between four and six years old, cute in appearance, and different in personality. Xie Dikui believes that children aged seven or eight tend to lose their childishness, and those under four are too ignorant to complete the task; the principle of matching children is that there should be more boys than girls. Obviously, the final selection results of the cute kids in the second season completely violated these principles, which directly led to the effect of the entire program lagging far behind the first season, and thus weakened the popularity of the entire program brand. In addition, in the program content, due to the excessive setting of many test activities of celebrity fathers, the performance of the children in the program did not show particularly outstanding performance and transformation throughout the program. So why are they the ones? Unlike other variety reality shows with fixed recording celebrities, Zhejiang Satellite TV's ace program "Running Brothers" invites other popular guests in each episode in addition to the seven fixed members. In the recently aired second season of "Running Brothers", Zhejiang Satellite TV officials have never given a positive response to the withdrawal of the original member Wang Baoqiang. If you also know about the reality show "Real Men" broadcasted by Hunan Satellite TV at the same time, you may suddenly realize that it was a schedule conflict! In fact, the truth is far from as simple as you think. Although Wang Baoqiang personally admitted that the "Real Men" program team had already started to contact him before the recording of the first season of "Running Man", and at that time, "Bao Bao" did not know whether "Running Man" would continue to shoot the second season. But the audience with real eyes and brains said that although the "Running Man" program presented a different Wang Baoqiang to the audience, looking at the performance of all the "Running Man" members, Wang Baoqiang's characteristic attributes are still at the bottom of the team. On the contrary, the program "Real Men" with military themes as the background is exactly what Wang Baoqiang is really good at and loves. After the first season of "Running Man" was broadcast, Chen He, one of the members of "Running Man", encountered the biggest scandal in history, "cheating incident", and both his image and popularity dropped sharply. In the entertainment industry where profit is the main concern, celebrities like Chen He who are still shrouded in negative news have basically been put in a "death row" in their acting careers. However, the "Run, Brother" program team is not afraid of public opinion and continues to use Chen He at the forefront of the storm. In the recording and scriptwriting of the second season of the program, they began to reshape his image as a "good man". This is why the audience can see a Chen He who is no longer just cute, silly, and mean in the second season of "Run, Brother". Even in the fifth episode, Chen He actually became the "captain". Regardless of whether Chen He, who is surrounded by a negative image, is grateful to Zhejiang Satellite TV, at least this arrangement by the program team has won a kind of respect beyond ratings and interests. This also reflects what Yu Hangying, the producer of the "Run, Brother" program, said, "Running Man" is just a game task reality show variety show, but in fact it can also reflect the human side." We will not comment on Chen He's private life for the time being, but we have to admit that he is indeed a qualified "Running Man". In addition to Wang Baoqiang 's withdrawal and Chen He's continued participation, the special guests Fan Bingbing and Huang Xiaoming in the first two episodes of the second season of "Running Man" that has been aired are obviously joining because of "personal connections". But in addition to individual first-line celebrities, many second- and third-line singers and actors have also become guests of the "Running Man" program, and this involves commercial interests that we cannot avoid talking about. First of all, Ou Di, the host of "Day Day Up", has appeared in both seasons of the program; it can be said that among the major local TV stations, Hunan Satellite TV and Zhejiang Satellite TV are the two largest competitors, especially in the past two years, Zhejiang Satellite TV has successfully turned around with several high-quality variety shows, which has posed the greatest threat to Hunan Satellite TV, which has long been the "national champion". However, relying solely on competitive relations cannot enhance the competitive advantage between each other. Cooperation and win-win may be the right way for the two satellite TV stations to seek success. Therefore, in the introduction and development of high-quality IP resources, Hunan Satellite TV and Zhejiang Satellite TV basically adhere to the principle of mutually beneficial cooperation. In addition to Ou Di's many times joining the Running Man, Zhejiang Satellite TV's leading actress Yi Yi has also recorded the "Day Day Up" program. As early as the late stage of the first season of "Running Man", its ratings broke 2%, and after the second season officially started, the ratings created a record of 5.88%. In addition to the considerable high sponsorship fees, the high ratings also come with the gradually declining appearance fees of celebrities. In fact, the appearance fees of many celebrities are "subsidized" by the sponsor's naming fees. For example, Deng Chao, the captain of the Running Man, has been endorsing the brand Suning.com for many years, and Suning.com has "outstanding performance" in both seasons of the Running Man; Angelababy has become the first spokesperson for Yili's new brand Amul; the singer Jike Junyi from the Voice of China went on the expedition to support 361°; Dapeng came from Sohu Video, which premiered the second season of "Running Man" simultaneously across the entire network. Regardless of why these celebrities appear on the Running Man stage, at least the program effect is still under the control of the program team. As Yu Hangying said, "If it is like a factory assembly line, any worker can do it, then television is not a creative industry. The guests of each episode of Running Man are different, and the entry points and selling points are also different. Through the selection of participating guests, the audience can intuitively feel the degree of your dedication to making this program. Even if it is a game show, he can feel from the arrangement of the TV program that this program actually has a soul."As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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