Which one will be the focus of Meizu's press conference on June 2: Meizu Blue Note 2 or Tmall Magic Box?

Since the release of MX4 in September last year, Meizu has released new products almost continuously at the rate of "one update per month". The low-key and slow-moving Meizu that we had in our previous impression is long gone.

On June 2, Meizu Technology once again held a new product launch conference in Beijing, officially releasing the new Meizu Blue Note 2 smartphone, and jointly launched the Tmall Magic Box Meizu special edition with Alibaba.

Youth Good Products Break the Lowest Price

In recent days, Meizu has been telling people "don't spend money on mobile phones". The Meizu Blue Note2 is another milestone product of the Meizu brand, and it also continues the brand connotation of youth and quality products.

Like the previous Meizu Note, the Meizu Note2 uses the same polycarbonate material as the iPhone 5c, with an integrated body and a magnesium-aluminum alloy frame to make the structure more solid. The body is available in four colors: white, blue, gray and pink.

In terms of hardware configuration, Meizu Note2 is equipped with a 5.5-inch 1080P screen, and the main camera uses a professional Samsung 13-megapixel CMOS. The new generation 64-bit processor MT6753 has 8 A53 architecture cores with a built-in main frequency of 1.3GHz, supplemented by 2GB of running memory, and cooperates with the Flyme 4.5 system based on the Android 5.0 kernel, which can process data faster.

It is particularly worth mentioning that the Meizu M5 Note 2 uses the mBack physical Home button with a new waist-round button design language. The outer edge is wrapped with a metallic gray aluminum alloy button reinforcement ring, and the characteristic small circle has disappeared.

Compared with the big change of the HOME button, the starting price of 799 yuan for Meizu Note 2 is undoubtedly more eye-catching. This price is already on par with the upgraded version of Redmi 2, but the two are obviously not at the same level in terms of hardware configuration. Meizu wants to break the bottom price in the smartphone market below 1,000 yuan, which has already had meager profits. It is inevitable that after the price of Meizu Note 2 is announced, some industry insiders will sigh that "killing one thousand enemies and losing eight hundred of your own".

Tmall Magic Box Ecosystem Layout

Meizu and Alibaba have officially joined hands. This time, Meizu once again joined hands with Alibaba to jointly build a smart hardware ecosystem and launched the Meizu special edition of Tmall Magic Box to achieve interoperability between large-screen TVs and small-screen mobile phones.

The Meizu Tmall Magic Box is made of SABIC polycarbonate, which effectively reduces weight and is more durable. It is equipped with MediaTek MT8685 quad-core CPU, 1GB RAM, and 4GB high-speed flash memory, and can easily play full HD videos.

In terms of content, the Meizu special edition of Tmall Magic Box includes more than 160,000 hours of TV series, 6,000 movies, 1,200 variety shows and other film and television resources, covering the freshest and most popular film and television content, the latest blockbusters, hit TV series, the most popular celebrity variety shows, and the most popular new animations.

Based on Alibaba's powerful platform and content support, and with YunOS, an operating system customized for TVs, the Meizu version of the Tmall Magic Box not only supports the installation of more third-party apps to meet personalized needs, but also connects to the Meizu Lifekit suite, allowing users to complete all operations through their phones. In the future, Flyme video will be connected to Tmall Box resources to achieve a seamless experience.

There is no doubt that for the Meizu press conference on June 2, more consumers will still focus on the new Meizu Blue mobile phone, but what cannot be ignored is that the emergence of the Tmall Magic Box Meizu special edition means that the cooperation between Meizu and Alibaba is steadily advancing in depth at the product level.

Smart home and smart ecosystem are new battlefields for Meizu and Alibaba in the future technology field. After mobile phones, how to grasp the users' living rooms and lives is obviously more interesting and worth looking forward to.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.