Meizu Note 2 released: after reflection, it calls itself "imperfect"

Yesterday, Meizu held a new product launch conference and officially released its next-generation product, Meizu Blue Note 2. Unlike the high-profile Meizu press conferences in the past, the entire launch of Meizu Blue Note 2 was very brief. When introducing the product, Meizu did not mention much about the comparison with its competitors. A series of "imperfections" made this press conference more like a self-reflection after Meizu's expansion.

From the launch of Meizu M8 in 2009 to the current dual-line operations of Meizu MX series and Meizu Blue sub-brand series, this fast-growing domestic mobile phone manufacturer is inevitably falling into the pain of growth.

The explosion of the thousand-yuan smartphone market has made Meizu, which once only focused on the mid-to-high-end market, realize the potential of the new market. For Meizu, which needs to increase its market share as quickly as possible, launching the Meilu Blue phone may be the best choice.

According to Li Nan, vice president of Meizu, it was the Meizu Blue Note, a product that was previously not very optimistic, that sold 5 million units in the 180 days after its release, which made Meizu more confident in moving towards the annual sales target of 20 million units.

According to Meizu President Bai Yongxiang, considering the growth in sales, user base, in-house services and employee system, Meizu's output value this year may reach more than 20 billion.

However, at the press conference, Bai Yongxiang still only used "small manufacturer" to describe himself. He did not want the outside world to change its view of Meizu because of their cooperation with Alibaba.

Product innovation behind 799

2015 is almost halfway through, and many domestic and foreign manufacturers have already released their new products. An interesting phenomenon is that the products are basically concentrated in the price range of 2,000 yuan or even higher, and the price of 799 yuan for Meizu Blue Note 2 is indeed eye-catching enough, which should be regarded as another "downward exploration" by Meizu.

Bai Yongxiang obviously has a different view on Meizu Blue Note 2. He does not think it is just a low-end product. Although it is cheap, its configuration has reached the flagship level. What surprised me at this press conference was that Meizu did not mention the issues of its competitors at all, but only introduced the new product by listing the imperfections of the previous Meizu Blue Note.

Today's 100-yuan mobile phone market has become a little less "spiritual" after the baptism of the hardware specification war. It is difficult for us to see those fun products. However, Meizu Note 2 offers some different ways to play. It supports dual 4G dual SIM dual standby for China Mobile and China Unicom. One of the card slots supports both NanoSIM card and TF card access. It is equipped with a 64-bit MT6753 processor and a new matte gray version is added.

The home button is the most attractive feature of Meizu Note 2. Meizu named it mBack. Touching it lightly can return you to the home page, while pressing it returns you to the desktop. The new interactive design also allows it to replace the SmartBar that was previously plagued by compatibility issues. Innovation does not actually need to change the world. In the mobile phone industry, which is plagued by homogeneity, it must be said that Meizu's micro-innovation is indeed eye-catching.

However, from my personal point of view, it is quite regrettable that the Meizu Note 2 is not equipped with a fingerprint function. After asking Li Nan, I learned that there is no plan to add fingerprint function to the Meizu series at this stage, but it may be launched in the future.

In fact, the Home button of Meizu Note 2 is also closely related to Huang Zhang. Bai Yongxiang revealed that after Huang Zhang returned to the company, he is mainly responsible for projects such as financing and employee stock ownership plans. At other times, he will also think about product details, such as mBack design, compatibility issues, etc.

Improve after-sales service and open cooperation

The increase in production capacity and shipments has inevitably added a lot of troubles to Meizu. Now they are no longer the "closed-door" Meizu they once were. If they want to increase their market share, they need to achieve a better balance between products and business.

Due to the large increase in sales, Meizu talked about its focus on strengthening after-sales service at the press conference. Li Nan revealed that Meizu added 80 after-sales service centers within a month, and plans to increase to 300 by the end of the year. At the same time, it also added 12 mail-in repair centers and opened door-to-door express repair services in 20 cities (door-to-door express repair services cost an additional 120 yuan). This year, Meizu's investment in after-sales service exceeds 400 million yuan, and it will further increase investment in the supply chain.

In addition to the Meizu Blue Note 2, Meizu also released the "Tmall Magic Box Meizu Special Edition" TV box, which integrates multiple film and television resources and promises that 90% of the resources will be provided to users for free. Considering that the smart hardware industry is still tepid, Meizu hopes to establish such a platform to allow data to circulate in smart hardware devices through alliances with Alibaba and Haier.

In general, the launch of Meizu Blue Note 2 did surprise me a bit. I did not see the "inflated" Meizu again, but I saw Meizu's reflection and change. It seemed that Meizu has returned to the era when it focused on products. Perhaps this is the taste of Meizu we are familiar with.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.