Broken promise or innovation? AutoNavi opens LBS technology to support O2O business
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In the early days when Yu Yongfu officially took over AutoNavi Maps, he publicly and clearly stated, "Others' goal is O2O, and AutoNavi's goal is LBS!" Since then, AutoNavi has launched a series of reforms to remove advertising and O2O. At the Geographic Information Developer Conference (WGDC) on the afternoon of June 11, AutoNavi once again announced that it would open up location big data and travel service-related LBS technologies to fully support vertical application innovation in O2O business. AutoNavi broke its promise? Return to O2O business? After Alibaba acquired AutoNavi Maps and appointed Yu Yongfu, the outside world has always expected AutoNavi's development direction to be an O2O strategy with great profit imagination space, especially with the support of Alibaba, connecting with its investment and acquisition of Dianping, Kuaidi Taxi, Meituan, Dingding.com, Qyer.com and other businesses with O2O service potential, which is almost the best posture for AutoNavi after committing to Alibaba. But after Yu Yongfu took over as the head of AutoNavi, he proposed the general policy of removing O2O from the development direction of AutoNavi Maps and focusing on LBS business. Regarding this decision-making principle, Yu Yongfu explained: "AutoNavi Maps needs to return to its roots, that is, to make the best map navigation product. At this stage, the extension of map functions should be based on user needs, not commercial purposes." Obviously, AutoNavi Maps, which has not reached a certain standard in terms of user accumulation and map navigation technology, does not have the potential to burn money to provide O2O services at this stage, and the only way to truly lead AutoNavi to success is to "focus on user needs and focus on making the best map navigation product." It is reported that in this comprehensive cooperation between AutoNavi Maps and O2O and Internet companies, AutoNavi is not directly involved in O2O business, but provides free basic services such as maps and positioning to other companies through the LBS open platform, in order to achieve the optimal allocation of corporate and social resources and realize more intelligent and efficient Internet services. In this regard, Wei Kaiming, general manager of AutoNavi LBS Open Platform, said: "O2O is a typical incremental business of mobile Internet, and it is also the field with the most concentrated innovation in the current technology industry, and a large number of its products and services are strongly related to 'location' and 'LBS'. AutoNavi will never do O2O business itself, but will support partners in the O2O field to innovate services and products by opening AutoNavi LBS technology and data to better serve users." Technological innovation, passion for LBS business Wei Kaiming said, "LBS technology has become an indispensable basic capability of mobile Internet, but for most developers, the threshold for self-built LBS capabilities is very high - they need to have map surveying and mapping qualifications, sufficient map data collection and back-end cloud data processing capabilities." In April this year, AutoNavi Map released its new "LBS+" open platform strategy, launching an integrated LBS solution integrating "tools + data + services" for multiple industries such as O2O and smart hardware. It is reported that AutoNavi's "LBS+" can provide LBS capabilities covering the full range of "tools + data + services". In terms of map tools, AutoNavi can provide basic Internet map services and mobile LBS development tools; in terms of location cloud services, AutoNavi's cloud data platform, Cloud Map, can complete the storage, management and analysis of users' own data. Location big data can be said to be a service form with high technical content in AutoNavi's "LBS+" open platform solution. Behind it is the AutoNavi Observation Deck, an analysis system focusing on location big data, which can provide analysis of user numbers, locations and business hot areas, helping partners to achieve multi-dimensional business decisions and intelligent services. Obviously, in addition to being a mobile map company, AutoNavi has also become a big data company. Prior to this, Yu Yongfu also said that LBS business is a business that everyone needs in the mobile Internet era, which is an incremental business and an entry-level business. The cooperation between AutoNavi and other O2O companies this time also confirms the correctness of this cognition, and O2O, which is obviously not an entry-level business, will not bring real benefits to AutoNavi, whose map service is still imperfect, in the short term. At the meeting, Wei Kaiming repeatedly emphasized that in the future, AutoNavi LBS Open Platform will focus on the research and development of LBS technology and on supporting developers' vertical application service innovation. It will not directly intervene in application services, acting as both a referee and an athlete, and will not compete with developers and partners for profits.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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