Can betting on celebrity reality shows pave the way for video networks?

Ever since Hunan TV's variety show "Where Are We Going, Dad?" became a huge hit, various celebrity shows have also hit many viewers. Faced with such hot ratings, Internet videos could no longer sit still and began to develop their own self-made variety shows.

Among them, unique online variety shows such as "U Can U Bibi" and "Fall in Love with Supermodel" have also flooded into the Internet video. LeTV has even bet on reality shows and created its own self-made variety show "Marry in 10 Weeks".

Can celebrity reality shows open up a bright future for video networks?

Content or appearance? What do variety shows rely on to attract audiences?

As the focus of traditional TV stations, variety shows with celebrity lineups are nothing new, and the popularity of "Where Are We Going, Dad?" fully demonstrates the advantages of celebrity shows.

However, after that, programs such as celebrity parent-child programs and celebrity travel have sprung up like mushrooms after a rain. Although there are many well-received programs among them, there are also programs like "Flowers and Youth" that seem to be celebrity shows and are controversial.

So as a hot combination, do celebrity variety shows rely on looks or content?

Long before domestic variety shows became popular, Korean variety shows were well-loved by domestic audiences, such as "Running Man" and "Infinite Challenge", which invited celebrities from different fields to join in each episode. But why are they so popular and enduring?

Frequent viewers of "Running Man" may know that in each episode, they have new and different ways of playing, different strategies and different novelties, unlike the domestic "Running Man" where every episode has the trick of tearing off the name tag. Even though there are similar methods, the entertainment level brought by "Running Man" is always different.

The stars in the film also show their truest sides, as if they were playing with good friends, with joy, sadness, and sometimes a little touching moments.

It seems that the appearance of stars can increase the ratings, but variety shows still depend on the content. The participation of stars is just icing on the cake. Whether it is successful or not still depends on the audience's evaluation. After all, celebrity reality shows are to show the most real and ordinary side of celebrities. With the good content of variety shows, the stars can be better presented to the audience.

However, if the feelings of the audience are ignored for the sake of ratings and the stars are simply allowed to show up on the show, not only will the audience be disappointed with the show, but they will also be disappointed in the stars.

Can betting on celebrity reality shows open up new paths for video networks?

With the development of smart TV, video networks have gradually entered the home entertainment industry. Whether it is TV series, movies, or even comedy jokes, they have all appeared in the living room. However, variety shows are controlled by traditional TV stations, so video networks are not willing to be left out and have reached out to variety shows.

LeTV has also placed its bets on celebrity shows and produced its own variety show "Marry in Ten Weeks". Given LeTV's attitude, can celebrity reality shows open up new paths for video networks?

Before this, after all, major websites have also successively produced their own variety shows, such as "Are You Normal?", which not only has a strong Internet flavor, but also mobilizes millions of netizens to participate, which can be said to be grand and glorious. The content is not as strict as traditional TV, and people can speak freely, which makes the variety show interesting and fresh.

IQiyi's "The Debaters" is a speaking talent show with a novel format, a tight rhythm, and different highlights throughout. The expressions of the guests are all very bizarre, which completely subverts the relatively boring process of traditional TV programs.

All these have enabled the video network to develop and progress fully. Although LeTV's "Marry in 10 Weeks" seems to have no funny or bizarre highlights, and the celebrity show seems to be quite conventional, marriage is a topic that has entered every household, and in this era when star-chasing has not yet declined, facing the entire process of celebrity love and marriage seems to attract more viewers, after all, no one can understand the process of celebrity love.

However, although the website's self-made variety shows seem to be booming, there is still no particularly strong dark horse emerging. Although there are many self-made variety shows in the past year, there is no masterpiece. Even though Tencent and Sohu have invested a lot, there is still no high-quality one. Although the star lineup is complete, there is still a lack of content performance.

Faced with so many self-made programs, the audience is no longer satisfied with those variety shows that are too popular. The trend of personalization and high-quality is becoming more and more serious. Although online variety shows such as "Are You Normal?" are very interesting, their talk shows or debates are no longer high-end.

As a celebrity reality show, it features real love and real marriage, and the entire process is broadcast live. This undoubtedly gives people a brand new feeling. It also reduces the show-off element in variety shows a lot. However, what the facts are still needs to be witnessed by the audience.

The potential of video networks is huge, and online variety shows can be considered unique. Betting on celebrity reality shows may give video networks a new way, but whether it can become a new path still requires time to consider.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.