The mainstream and non-mainstream sentiments of “making mobile phones” from PP King

Apple's autumn new product launch conference is imminent, which has also ignited the fighting spirit of domestic mobile phone manufacturers. The recent series of new mobile phone product launches have left consumers dazzled.

Earlier, there were rumors that PPTV was going to make mobile phones. Although LeTV has already released a mobile phone with video functions, PPTV has taken a different approach this time and launched the world's first mass-produced 2K ultra-high-definition naked-eye 3D mobile phone - PP King7s.

The naked-eye 3D function that PPTV focuses on is not a mainstream configuration on mobile phones, but in the context of serious homogeneity in the mobile phone market, users are enthusiastic about products with special functions, which has forced mobile phone manufacturers to "take a different approach."

PP King's mainstream configuration

Mainstream appearance: PP·King adopts the all-metal integrated body design commonly used by the current flagship models in the industry. The back cover is similar to the main camera and curved grip combination of HTC One M9, and the main color is gold. The top of the front of the body is the receiver, front camera and light sensor, and the bottom is placed with a two-color breathing light virtual button with the PPTV logo. The power button and volume button are both on the right side of the body.

Mainstream configuration: PPTV mobile phone is equipped with MediaTek X10 octa-core 2.0GHz processor, 3GB RAM + 32GB storage space, 13-megapixel main camera + 8-megapixel front camera. Supports HiFi sound effect function of ESS professional chip , and is equipped with 3610mAh built-in lithium-ion polymer battery . In terms of network, it supports China Mobile and China Unicom dual 4G networks, dual SIM dual standby.

Mainstream price: At present, the flagship mobile phone pricing of domestic manufacturers basically remains at around 3,000 yuan. Similarly, the pricing of PP·King7s (including SVIP membership, 3D membership and gift package) is 2,699 yuan, and the pricing of PP·King7 without naked-eye 3D function (including SVIP membership and gift package) is 2,199 yuan.

Mainstream ecology: No matter which ecosystem, if you don’t build your own “ecosystem” in China, the mobile phones you make will become defective products. PPTV also relies on the ecological system of its investor Suning, which has also released smart TV products. Suning’s e-commerce genes and offline channels, plus PPTV’s own content resources and the possibility of launching more smart hardware products in the future, the ecology behind the PP·King mobile phone has begun to take shape.

Necessary non-mainstream sentiment

To be honest, every time I attend a mobile phone manufacturer's press conference, I am always impressed by the non-mainstream highlights of the manufacturers on stage: "It turns out that making mobile phones is such a science?", "It turns out that mobile phones can have this function.", "This is so cool, so sentimental"...

The addition of naked-eye 3D technology can definitely make PP King a non-mainstream mobile phone.

From the knowledge popularization session of the PPTV mobile phone conference, it is learned that "naked eye 3D" is not a new technology. It has appeared on some mobile hardware before. However, due to the limitations of screen display technology, chip performance and 3D content, it is far from becoming a standard configuration favored by users. Currently, the most popular naked eye 3D mobile device is Nintendo's 3DS game handheld. In the mobile phone market, although HTC, LG and Amazon have launched related products, they are difficult to be accepted by most consumers.

Without the support of the content system, naked-eye 3D can easily become a gimmick for mobile phone manufacturers. What's more pleasing is that PPTV was born as a video website, and this time it also focuses on the "non-mainstream" route of video phones. Dang Yi, general manager of PPTV's mobile phone division, believes that "with the advancement of technology in recent years and the popularization of 3D movies, we have noticed that the naked-eye 3D function has finally reached the time to bring consumers a new visual experience."

GFK China analyst once said, "With the maturity of smartphone hardware configuration and the obvious improvement in experience brought by the upgrade of Android system, the competition of smartphone products in 2015 has developed from product function and ease of use to appearance. At the same time, brands based on product belonging and product incentive value have become the trend of domestic brands. Mobile phone products have become a symbol of user belonging, and the spirit conveyed by the brand will become an important influencing factor when users purchase products. The improvement of user experience brought by endogenous incremental innovation of mobile phone products has become the key to competition among mobile phone products."

From the various "non-mainstream" products launched by domestic manufacturers in the past year, such as goddess phones, security phones, video phones, game phones, and rich people's phones, it can be seen that at a time when smartphone configurations are becoming increasingly homogenized, mobile phone manufacturers are striving to create differentiated mobile phones, seize the needs of specific groups of people, and specialize in niche markets.

Although in this situation, a large number of "alternative" mobile phones will inevitably become victims, manufacturers are still willing to give it a try to break through the performance ceiling of Android phones. Who knows, who will become the next Apple?

From this perspective, the mobile phone launched by PPTV is not too different. After all, consumers' demand for mobile video is getting stronger and stronger, and the requirements for the quality of mobile video content are getting higher and higher. It is understandable that video suppliers enter the smartphone market due to their inherent advantages .

In the future, the trend of flagship mobile phone hardware performance being in the "mainstream" camp, coupled with "non-mainstream" special features, will continue to ferment.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.