According to CNBC, Ford Motor Company's new car sales in the United States fell 17% in the first quarter, including a 26% year-on-year drop in March, due to the global shortage of semiconductor chips. Sales of Ford and Lincoln, two brands under Ford Motor Company, have both declined. On Monday local time, Ford announced first-quarter sales of 432,132 vehicles, including 159,328 vehicles in March, in line with analysts' expectations. Ford truck sales fell 23% in the first quarter, car sales fell 49%, and SUV sales fell only 5.1%. Ford Vice President Andrew Frick said that the company's sales business has seen some good momentum after entering the spring sales season. He said: "Although the global shortage of semiconductor chips continues to pose challenges, we have seen an improvement in sales in March compared to February (129,273 vehicles), and the inventory in transit has increased by 74% compared to February. The F series received a record 50,000 new retail orders in March. And 41% of our overall retail sales came from previous retail orders." Looking at the automotive market, the first quarter of 2022 was a very difficult period for full-size and heavy-duty pickup truck manufacturers. With the exception of the Toyota Tundra, sales of other models continued to decline across the board. However, the Ford F-Series remains the top-selling brand, including the F-150 and Super Duty. As of March, Ford sold a total of 140,701 pickup trucks, which is more than its competitors, but compared with the 204,797 units sold in the same period last year, sales have shrunk by as much as 31%. Industry insiders believe that while the increase in auto inventories in March laid the foundation for the industry's development in the second quarter, inventories are still very tight by past standards. Supply bottlenecks are still limiting the pace of auto production. Deliveries to dealers fell sharply in the second half of last year due to a lack of key components, especially microchips, for automakers, and are only now gradually recovering. As traditional automakers are caught in a supply chain crisis, the pace of transformation has slowed down, and gasoline prices are skyrocketing, consumers are more inclined to electric vehicles. As the industry leader, Tesla has delivered an excellent answer. Tesla is one of the few companies that has achieved growth. The company said on Saturday that its first-quarter deliveries reached a record 310,000 vehicles, up from 185,000 vehicles in the same period of 2021, a year-on-year increase of 67.5%, in line with Wall Street's previous forecasts. Tesla's growth in the first quarter continued the momentum of last year's sales surge, when Tesla's sales almost doubled to nearly 1 million vehicles and surpassed Volvo and Subaru. This is based on Tesla's good response to the chip shortage, as it can replace scarce chips with available chips by adjusting the software. Tesla's electric car sales are currently outstripping those of other car types, and electric car sales are growing faster than other types of cars. As gasoline prices soar and remain high, electric car sales may grow further. If the chip shortage eases later this year, as some industry executives predict, traditional automakers may take a larger share of the electric car market. |
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