55-inch 4K TV sells for 7999! Is Coocaa T55 a risky move?

How much should an Internet brand TV cost? I believe that more than the price of a 128G iPhone 6s Plus will definitely not be your answer.

On November 2, Coocaa held a press conference in Beijing that was "very Internet-like and yet very un-Internet-like". It was "very Internet-like" because putting all kinds of cool things on TV really showed the "playful" nature of the younger generation. But it was also "un-Internet-like" because the price of the new product T55 not only did not become the final, screaming finale, but the final selling price of 7,999 yuan also surprised many people.

Is Coocaa T55 worth 7999 yuan? Should Coocaa T55 be sold at 7999 yuan?

7999 yuan, to make all the boasts come true

Before the release of T55, Coocaa used 5 posters to warm up the product 5 days in advance, focusing on the five aspects of the new product: body material, interaction method, appearance thickness, sound quality performance and processor chip. And it is precisely because of such a "thick" price base of 7,999 yuan that Coocaa T55 can be eye-catching in so many places.

Most televisions are cold, and Coocaa hopes to bring a little warmth and artistic temperament to televisions. Coocaa T55 has a variety of bottom materials to choose from, which can be linen, walnut, or even oil painting, making the TV a work of art in the family living room and each one is unique.

The most eye-catching appearance feature of Coocaa T55 is its 7.9mm thickness, which is comparable to that of Apple's iPhone 6s. The LG imported 4K screen is also much more advanced than the LG glass + self-made module solutions of some manufacturers.

The built-in JBL speakers of Coocaa T55 consist of two silk membrane tweeters, two neodymium magnet mid-frequency speakers, and two 3-inch low-frequency speakers. As for the sound quality, Coocaa claims that it is completely comparable to the Sony 55X9000C priced at 17,999 yuan.

As for upgradeable hardware, Coocaa did not follow the so-called split design, but launched an upgradeable module. The T55 TV box comes standard with a Cortex A9 quad-core processor, 2GB RAM + 16GB storage, and users can upgrade the configuration to 2.7GHz Snapdragon 800 + 4GB RAM + 32GB storage to achieve the purpose of "a new chip".

Finally, Coocaa did not break its promise on the concept of touch-screen TV. Although it does not directly use the touch-screen design, the T55 can be equipped with TouchJet "black technology" peripherals. By installing an optical touch device to operate the TV, it can realize functions such as "sliding screen" and "touch TV".

Frankly speaking, if these configurations were put on international brands, it would be expected that with so many eye-catching contents, it would be sold for more than 10,000 yuan. However, precisely because Coocaa is not only a domestic brand but also an Internet brand, the result of 7,999 yuan has caused consumers to have more hesitation and doubts.

At 7,999 yuan, is Coocaa taking a risk?

A month ago, Coocaa just "unveiled its sword" and lowered the price of 4K TVs to a low of 2,799 yuan. In less than 30 days, the appearance of T55 changed Coocaa's previous "price war" stance and reached a peak price of 7,999 yuan. What is going on?

In fact, at the beginning of this press conference, Coocaa Chairman Wang Zhiguo raised his own question about the current Internet TV brands that are generally priced low for young people, "Why can young people only use cheap products?"

This can't help but remind us of the current domestic mobile phones. Most of the mobile phones under the banner of "youth quality" and "youth version" are cheap models with ordinary plastic shells, but the reality is that most young people are still more keen on Apple's iPhone. Coocaa T55 can be said to have given young Internet users a higher-end choice in the field of television.

Wang Zhiguo had previously stated that even if Coocaa launched an extremely low-priced 4K TV, a long-term low-price strategy is by no means a reasonable state for Internet TV. The Coocaa T55, priced at 7,999 yuan, uses price in exchange for a better product, which may reflect Coocaa's change in attitude towards product strategy.

In the exclusive interview after the conference, Wang Zhiguo emphasized that the products that Coocaa wants to create must have both "Skyworth quality" and "young people's attitude", and that Coocaa's focus in the future will be to operate as a platform. Currently, only by making the quality of its televisions the first priority can it talk about other things.

One small detail in the interview after the meeting was particularly impressive. When the price of 7,999 yuan appeared, Wang Zhiguo admitted that his family called and said that the price was a bit high.

Is 7999 yuan for a 55-inch 4K TV expensive? Different products undoubtedly have different criteria for judging, but in the face of the generally low prices of Internet TV brands, Coocaa has obviously chosen a more radical and risky approach. After all, if you want to create the "iPhone" of the TV industry, this road is not so easy to take.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.