Although Wii U, PlayStation 4 and Xbox One are often considered to be the same generation of game consoles, they are targeted at different users. For example, Wii U and Nintendo games are mainly aimed at casual players, suitable for playing with friends at parties. So, what kind of user group is Xbox One targeted at? Recently, Microsoft executive Aaron Greenberg said in an interview with game media GamesBeat that Xbox One is a console that focuses on shooting games. He said great games like "Halo" and "Gears of War" set Microsoft's console apart from its competitors. "If you're a shooter fan and you want to play Halo, Gears of War, Call of Duty and Star Wars Battlefront, this is the console for you," Greenberg said. "Shooter fans are the largest segment of the industry right now, about a third of the total number of players. That's the most obvious way we differentiate ourselves from our competitors." He also talked about the exclusive games for Xbox One: "In addition to Halo, Gears of War, Forza, and Rare Collection, we also have Fable Legends. In addition, we have reached a partnership with Crystal Dynamics, the developer of Tomb Raider, and these exclusive games will ignite the holiday shopping season. We believe that these games will further improve our ecosystem and strengthen our differentiation from other consoles." As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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