Chinese pharmaceutical companies face new challenges in the new normal: pharmaceutical and medical device companies

At the beginning of 2022, the outbreak of a new wave of global epidemics and geopolitical frictions in some regions have delayed the overall recovery and development of the global economy. At the same time, it has brought challenges to various industries to varying degrees, and will have a profound impact on the development of global companies .

Among the major industries of the national economy, the pharmaceutical and health industry has shown strong "resilience" under the "new normal". On the one hand, the pharmaceutical and health industry is closely related to the healthy life of residents, and on the other hand, the pharmaceutical and health industry plays an important role in epidemic prevention and control .

As a key sector in the pharmaceutical and health industry, pharmaceutical and medical device companies have faced certain challenges in R&D, manufacturing and supply chain. However, at the same time, the epidemic has accelerated the penetration of online channels and digital tools, and has also brought new opportunities for pharmaceutical and medical device companies in terms of marketing and channels. How to effectively plan corporate action measures and improvement plans, turn crises into opportunities, and turn challenges into challenges, will be the strategic direction that pharmaceutical and medical device companies need to focus on in the future .

This article is an excerpt. Please contact us to obtain the full report, which contains more detailed data and analysis.

From: Roland Berger Management Consulting

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