China Passenger Car Association & CAM: Passenger car market product competitiveness index is 90.5 in April 2022

China Passenger Car Association & CAM: Passenger car market product competitiveness index is 90.5 in April 2022

The Automobile Market Research Branch of the China Automobile Dealers Association (Passenger Car Market Information Joint Committee, referred to as the Passenger Car Market Information Joint Committee) and Shanghai Fulan Automotive Technology Co., Ltd. (CAM Automotive Consulting) jointly released the "Product Competitiveness Index", aiming to build a mature product evaluation standard, study the factors affecting product competitiveness, and gain insight into market trends.
The "Product Competitiveness Index" is an index that quantifies product competitiveness by building a product competitiveness index system based on four dimensions: user reputation (online), market popularity (online), product evaluation, and price strength. The larger the index value, the stronger the comprehensive competitiveness of the product.
Index Overview April 2022

Taking January 2019 as the base period, the overall market product competitiveness index in April 2022 was 90.5, up 0.3 points month-on-month; from the perspective of the three major market segments, the sedan market fell 0.6 points month-on-month, while the SUV and MPV markets rose 1.8 and 1.4 points month-on-month respectively.

Overall market product competitiveness index trend

In April 2022, the wholesale volume of passenger vehicles was 948,000 units, a sharp decline both year-on-year and month-on-month, with a decline of more than 40%; due to the spread of the epidemic in many provinces and the shortage of imported parts affected by the epidemic, and the inability of domestic parts system suppliers in the Yangtze River Delta region to supply in time, some even completely stopped production and operations, offline demand was greatly suppressed. However, online attention is still active, making the overall online market heat basically flat; overall, the overall market product competitiveness increased by 0.3 percentage points month-on-month.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

Trend of product competitiveness index in the sedan market
Overall, the product competitiveness index of the sedan market in April 2022 was 90.2, down 0.6 points from the previous month. Among them, the product evaluation and price strength indicators fell by 1.4 and 0.3 points respectively from the previous month, while the user reputation and market heat indicators rose by 0.3 and 0.1 points respectively from the previous month.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

Trend of product competitiveness index in the SUV market

Overall, the SUV market product competitiveness index in April 2022 was 90.8, up 1.8 points month-on-month. Due to the sharp drop in the wholesale volume of major SUV models such as CR-V, CS75 PLUS, Binzhi, and XR-V in April, the product evaluation index increased significantly month-on-month, with an increase of 4.2 points.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

MPV market product competitiveness index trend
Overall, the MPV market product competitiveness index in April 2022 was 96.9, an increase of 1.4 points month-on-month. Among them, the product evaluation and user reputation indicators increased significantly month-on-month, by 2.6 and 2.3 points respectively.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

Passenger Car Market Information Joint Conference

Shanghai Fulan Automotive Technology Co., Ltd.

<<:  Game consoles may take over the living room with VR

>>:  China Passenger Car Association: It is expected that the retail sales of narrow passenger cars will reach 1.32 million units in May 2022

Recommend

Hello, I am a hybrid rice seed, and I have something to tell you.

...

Baidu SEM Bidder Practical Super God Guide Course

Learn to master: platform operation, account buil...

6 common pitfalls in operating activities. Have you encountered them?

A few days ago, I posted a brainwave, and then......

I've been writing code for 48 years, and I think I can keep going

This is an answer from quroa to the question: Why...

After seeing this “bacteria level”, do you still dare to use toilet paper to wipe your child’s mouth?

Audit expert: Zhu Guangsi Member of Beijing Scien...

There are no rockets or launch towers on the moon, so how do astronauts return?

It has been decades since the first successful ma...

Your mother always asks you to sit up straight, but it turns out that you are wrong? I didn't expect it to be so harmful.

This article was reviewed by Ao Rongguang, MD, as...

How to open an account for Baidu bidding and how much does it cost?

As 2021 has entered September, many companies are...

Introduction to Qinggua Media’s intelligent advertising delivery system!

Introduction to Qinggua Media Intelligent Adverti...

How much is the price to join the Dingxi Photography Mini Program? Dingxi Photography Mini Program Franchise Price Inquiry

How much does it cost to join the Dingxi Photogra...

How much does it cost to develop a Chifeng jewelry mini program? What is the price quote for Chifeng jewelry mini program customization?

How much does it cost to develop a jewelry mini p...

Sound really can travel through a vacuum! It's time to rewrite your physics textbook

If a friend tells you that sound can propagate in...

In 2017, local subsidies for new energy vehicles were introduced one after another. Which region is the most eye-catching?

Recently, the China Association of Automobile Man...

Surface temperature 42 degrees Celsius, another candidate for future home | Expo Daily

Surface temperature 42 degrees Celsius, Future Ho...

I have summarized 9 writing styles for 100,000+ soft articles for you!

No matter how the content of a soft article chang...