There is no need to feel sorry for the crackdown on TV boxes. There will be replacements.

For the State Administration of Radio, Film and Television, the reason why it frequently suppresses the box industry is mainly because the profit pie is being divided.

Among the three screens of computers, mobile phones and TVs, the TV screen is the only screen that the State Administration of Radio, Film and Television can still control. Building the DVB+OTT model is a new path explored by the State Administration of Radio, Film and Television, and it seems to have a bright future. Its model is to add Internet resources to traditional radio and television resources, and it has been piloted in many places across the country.

Document No. 229, which states the "strictest regulatory intensity", undoubtedly means that the radio and television administration will have increasingly strict control over the Internet TV industry. It also means the possibility of changes in the industry structure.

Recently, many Internet set-top boxes were forced to upgrade their systems, and after the upgrade, a large number of third-party applications that were judged as "non-compliant" by the radio and television were blocked. For Internet TV terminal companies where content is king, deleting illegal video software is not good news. This means that the difference between their content and traditional radio and television is gradually narrowing.

In fact, the State Administration of Radio, Film and Television issued Document No. 181 as early as 2011 to make relevant regulations for the Internet TV industry. However, because the radio and television do not have the power to enforce the law, both the licensees of the radio and television system and the legal or illegal content providers have violated the rules to varying degrees. Since June last year, the State Administration of Radio, Film and Television has been increasingly strict in regulating the Internet TV industry. In addition to eliminating the possibility of watching Internet video content on TV screens, it also stated that licenses for integrated broadcast control of Internet TVs will no longer be issued.

The release of Document No. 229 means that the supervision of the Internet TV industry is no longer the responsibility of the State Administration of Radio, Film and Television alone. Currently, the Radio, Film and Television and Industry and Commerce departments have jointly enforced the law in Guizhou, Wenzhou and other places, and seized illegally authorized live broadcast satellite and other TV receiving equipment in the electronic market. The joint law enforcement reflects that the relevant industry management agencies have increased their crackdown on companies that do not abide by the rules of the game. In this way, the State Administration of Radio, Film and Television has a sword of authority, and related companies that continue to play by the rules will only seek death.

Secondly, SARFT wants to use this opportunity to leave enough time for its own intelligent road exploration, in order to narrow the gap or even surpass. Among them, building a DVB+OTT model is a new path explored by SARFT, and it seems to have a bright future. Its model is to add Internet resources to traditional radio and television resources, and it has been piloted in many places across the country.

However, SARFT is now facing several major difficulties. First, although SARFT has very strong resource advantages, it cannot provide a large and comprehensive content. In addition, many contents of SARFT are currently charged, while users are looking for comprehensive content, fast updates and free of charge. This is a huge contradiction between supply and demand.

Secondly, even if the radio, film and television authorities are determined to make great efforts to integrate content resources, the system determines that their response speed is too slow, and it is impossible to complete the integration in just one or two years. At present, there are too many Internet companies with content integration capabilities. Today, the State Administration of Radio, Film and Television has made great efforts to block the throat of the box, and there is no guarantee that other product forms will appear.

As for TV boxes, they sold well in the past two years because there were no license restrictions or content restrictions. Users only needed to install an aggregation software to solve all their needs, and the price was cheap. Now that the SARFT has issued a ban, the content path has been completely blocked. For users, TV boxes are no longer useful. In the long run, TV boxes will eventually perish under the ban.

What Internet companies lack the least is Internet thinking. Whether it is differentiation, resource integration, or finding new product forms, TV boxes are bound to be eliminated, and newer and better product forms will rise. Therefore, there is no need to feel sorry for the fate of the box.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.