Kuaishou Short Video Social Marketing Manual

Recently, Kuaishou marketing platform released the latest "Kuaishou Short Video Social Marketing Manual". The content shows that on average one out of every two Internet users uses short video apps, and the growth rate is rapid. The total usage time of users surpassed online video, becoming the second largest industry after instant messaging. Short videos link multiple scenarios, break the boundaries between online and offline, take on more resources, and make the ecological environment clearer. Capital continues to be injected into the short video sector. Many parties in the short video industry, which is at the forefront of the trend, have risen up, and competition has intensified. Kuaishou's DAU has remained above 100 million, and its leading position has remained stable.

Kuaishou information flow advertising supports multiple billing methods: CPM, CPC, oCPC, and eCPC. Meet a variety of application scenarios and promotion needs: application installation, e-commerce ordering, brand event promotion, and sales lead collection. Widely applicable to all types of brands and performance advertisers.

Work promotion (Fan Headlines) is a paid promotion service officially launched by Kuaishou, which is used to increase the exposure of works on Kuaishou and accurately acquire high-value fans through fan targeting and multi-tag targeting. The promotion of works focuses more on content quality and account growth, and at the same time supports exposure of local pages, and LBS obtains local accurate traffic. It is suitable for local merchants and small and medium-sized businesses to attract traffic and convert through the promotion of works.

Advantages of Works Promotion

Global traffic: full coverage of follow pages, discovery pages, and local pages, providing more traffic options for your promotion

Simple operation: Multiple entry points on the APP, batch operation supported on the PC backend, lightweight operation, low threshold for use

Content marketing: high-quality content amplifier, encouraging the promotion of original works, efficient dissemination, and promoting rapid account growth

Revenue realization: By attracting high-quality fans, completing the diversion and conversion path, and realizing revenue realization

Author: kwai Source: kwai Related reading: How does Kuaishou commercialize? Complete tutorial for Kuaishou operation! (Personal account) Why is Kuaishou another Pinduoduo?