Is cross-border mobile phone use “innovation” or “fun”?

Two days ago, Pepsi announced the launch of a low-priced smartphone, which was first sold on JD.com's crowdfunding platform. Not only Pepsi, but also the well-known digest magazine "Reader" recently released a smartphone with the same name.

In recent years, the mobile phone industry seems to be entering a vicious circle - traditional mobile phone manufacturers have been played to death by emerging Internet manufacturers, and the gross profit of each mobile phone has been squeezed to almost nothing. Even in such a "bad" environment, many companies from other industries have flocked to this field to play "cross-border".

However, as the saying goes, "If you don't have the right tools, you can't do the job." So what "magic weapon" do these manufacturers who are brave enough to cross borders have that allows them to stir up trouble in this already turbulent lake?

Gree Mobile Phone——“A remote control that can make phone calls”

The most mysterious crossover mobile phone is the "Gree mobile phone". As a product that has been iterated to the second generation, no one has seen the real first generation product yet. However, this does not affect "Miss Dong" from boasting. According to the spy photos and parameters that have been exposed so far, the Gree mobile phone not only has an ordinary appearance and outdated hardware, but also its only bright spot, the infrared remote control function, is no longer new. Therefore, it is affectionately called "a remote control that can make calls".

Although the product is ordinary, this does not affect people's enthusiasm for discussing Gree mobile phones - it is said that the boot animation of Gree mobile phones is a photo and greeting of "Miss Dong". Miss Dong said "Gree mobile phones do not need to be replaced for three years!", believing that the remote control at home really does not need to be replaced for three years.

Hammer T1——"The Feelings of a Crosstalk Performer"

Everyone may have their own standards when it comes to which mobile phone is the easiest to use. However, when it comes to the most sentimental mobile phone, I think that apart from Hammer, there is no other product that can be honored with this honor.

Luo Yonghao, who was originally an English teacher, founded Smartisan Technology, which is a big crossover. Luo Yonghao said that he thought the current smartphones were too difficult to use, so the Smartisan T1 was born. However, unlike other crossover manufacturers, Smartisan did not rush to launch its own products, but started with custom ROM.

After nearly two years of preparation for Smartisan OS, Hammer T1 finally came to market. Although T1 encountered quality control problems in the early stage and Luo Yonghao's overly arrogant remarks frequently "slapped his face", it still won the hearts of many people through its Virgo version of symmetrical design and unique, easy-to-use ROM.

Although I am not a Hammer fan, nor am I a Hammer hater. But I can still see that Luo is very dedicated to Hammer, which just proves what he said - "I am not here to win or lose, I am just serious."

LeTV Super Phone——“Seconds to Heaven, Second to Earth, Second to Air”

If we talk about the most popular technology jokes this year, "ID borderless" may be one of them. Although LeTV is not the first video website to cross over to mobile phones, it is relatively successful at present.

In April this year, LeTV held a luxurious press conference in Beijing, and released three mobile phones, Le 1, Le 1 pro and Le 1 max. It also proposed the ID borderless design concept and the layout of ecological resource integration, claiming that LeTV's products are more advanced than Apple in many fields.

However, everyone must know the subsequent scene. The so-called ID borderless is probably "borderless from a distance, a racecourse from a close distance, and an aircraft carrier port on the screen". The resource integration that LeTV also emphasizes on promoting currently mostly only reflects the video resources part. The so-called ecosystem is actually not practical.

However, as LeEco's first crossover product, to be honest, I think it is still remarkable. With a full metal body, a decent custom ROM, super high configuration and very attractive price, LeEco mobile phones can still occupy a place among new brands. But Boss Jia, can you make products down-to-earth and brag less in the future?

Qiku mobile phone - how "weird" and "cool" are they?

Qihoo Mobile is an Internet brand jointly created by Qihoo Technology (360) and Coolpad. Its leader is well-known to everyone - Zhou Hongyi.

In fact, this is not the first time 360 ​​has entered the mobile phone market. As early as 2012, 360 joined hands with some second-tier domestic mobile phone manufacturers (TCL, Amoi, etc.) to launch the "360 Special Edition". However, due to the lack of hardware control, the 360 ​​Special Edition at that time had many mistakes and finally ended in regret.

The Qiku phone is a product created by 360 using Coolpad's hardware R&D and manufacturing resources. It is equipped with 360's customized 360 OS, and has launched the WeChat account function and dual-camera design. It is also the first to create the "mobile phone property accident insurance" service in the market. Although there are still some flaws and bugs in the product details and system level, it is generally good based on the current response.

Conclusion: In the current mobile phone market, which is almost saturated, traditional manufacturers have transformed to the Internet (China Cool Union), small manufacturers are half-dead (Xiaola, Beidou, etc.), and new Internet manufacturers are in fierce competition (Xiaomi Meizu, etc.). But this does not seem to affect other manufacturers to cross-border and disrupt the situation. Of course, the above-mentioned manufacturers are relatively well-known. There are also many manufacturers who have disappeared before entering the public eye after crossing the border. This "playful" approach not only has difficulty in finding a way out in the mobile phone market, but also has a certain negative impact on their own brands. There are also some entertainment stars who find a foundry to label their own name and claim to be a "celebrity customized phone" to make money as a gimmick, but this NO ZUO NO DIE approach is difficult to enter the mass market except for a few fans who pay for it. Therefore, if you want to succeed in cross-border, you must not only rely on marketing, but the most important thing is to rely on products.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.