TVOS 2.0 dominates the market? See how people complain about it

In the past week, the biggest event in the television industry was the official release of the smart TV operating system TVOS2.0 software by the State Administration of Press, Publication, Radio, Film and Television and the Ministry of Industry and Information Technology, and the establishment of the "Radio and Television Smart Terminal Industry Alliance" to further accelerate the application and popularization of my country's smart TV operating system TVOS2.0.

“What is coming will eventually come, and no one can avoid it.” Faced with the sudden emergence of TVOS2.0, the industry seems unusually calm. There is no such scene as when “Document No. 118” and “Document No. 229” were issued to strictly regulate Internet TV and crack down on illegal receiving devices - the entire industry from top to bottom is complaining bitterly.

Faced with this mysterious and "old-fashioned" operating system, how do people complain about it?

Manufacturers becoming more rational

"In fact, we are always very willing to cooperate with radio and television, and are willing to follow all national policies." A person in charge of an Internet brand TV terminal manufacturer said in an interview. In fact, there are quite a few respondents who are willing to support this policy. Considering the public nature of television, they understand that radio and television can achieve controllable Internet TV terminals through TVOS2.0.

Official actions never lack supporters. After the release of TVOS2.0, terminal manufacturers, service providers, licensees and other units have successively issued statements to express their views, most of which have participated in the preparation and construction of the TVOS2.0 system. After being recruited, aren't they afraid that their own Internet TV business will be assimilated after TVOS2.0 is forcibly promoted?

"Mandatory promotion is unlikely at the moment. Even if manufacturers introduce it, they need to digest the product's technical capabilities, which is unlikely to happen in a short period of time." According to industry experts, in the four pilot provinces and cities of Shanghai, Hunan, Jiangsu and Shaanxi, the "DVB+OTT" set-top boxes purchased centrally by radio and television cable operators will be forced to install the TVOS2.0 system. Whether it will be forced to be promoted to smart TVs in the future depends on the joint law enforcement of the Ministry of Industry and Information Technology and the State Administration of Radio, Film and Television.

“Even if the OS is the same, the UI and operational capabilities are different for each company, so how to play it depends on the manufacturer itself.” Some manufacturers believe that Internet TV will not have a “thousand screens with the same face” situation in the short term.

The person in charge of a manufacturer who had participated in the development of TVOS2.0 stated that TVOS1.0 restricted the possibility of third-party APP access at the Linux bottom layer and strictly controlled the interface. Version 2.0 followed the practice of 1.0. Experiments have confirmed that it is very difficult for professionals to install third-party software on TVOS2.0, and ordinary users can basically not "jailbreak".

Previously, Alibaba used subsidies to make 70% of TV boxes on the market equipped with YunOS, but in the end, the boxes were defeated one after another. Currently, Fengxing System and Tencent ministation game consoles are also following Alibaba's approach. "If the radio and television want to promote TVOS2.0 in the future, they may also cooperate with corresponding preferential policies. This is ultimately a question of profit distribution." A terminal manufacturer explained to.

Judging from the current situation, TVOS2.0 involves many stakeholders. Industry insiders believe that there will be a certain lag in its continuous iteration such as function updates. In the process of promoting the new operating system, how to solve the problem of existing boxes is a major problem.

For Internet TV manufacturers that have experienced too many ups and downs, this time they did not regard TVOS2.0 as a disaster, but treated the policies issued by the state more rationally. There is still a long way to go, and all parties hope to make this industry bigger and stronger.

Competing netizens

Compared with the calm attitude of the industry, the emotions of netizens and Internet TV users fluctuate greatly. In this regard, we have also excerpted some messages from users on Weibo and Zhihu for readers to know.

In general, the most mentioned question by netizens is: "Do you remember the COS system back then? TVOS2.0 is the broadcasting version of the COS system." This so-called "first domestic mobile phone system" is an operating system with independent intellectual property rights released by the Software Institute of the Chinese Academy of Sciences and Shanghai Liantong, and it has been difficult to find any trace of it so far. Although netizens are joking, it is undeniable that domestic operating systems are currently in a very embarrassing situation. Hongqi, Galaxy Kirin, Zhongbiao Linux, Longxin, Yiming, etc. seem to have a large team, but in fact they are not that strong at all, and their total market share is even less than 0.1%. And TVOS2.0 is also another smart TV operating system based on the Android bottom layer, and it is not a disruptive innovation.

"If today's equipment manufacturers cannot cooperate with the regulatory authorities, they will have to find another way. Are there not many such cases? Online banking is difficult to use, so Alipay was created. Current account interest rates are low, so Yu'ebao was created. Taxi hailing is too expensive and difficult, so private cars were created. TV is not good to watch, so TV boxes were created. Now you want to regulate TV boxes? Fine, I will make a mini console for the living room." A netizen listed many Internet products and believed that manufacturers are helpless to innovate with divergent thinking.

"As radio and television compete for the entrance to the living room, they face competition not only from smart TV manufacturers and TV box manufacturers. There are also multi-functional smart devices, as well as game consoles such as XBOX and PS4." Netizens believe that radio and television still have many "enemies".

"I can only say that the radio and television industry has been using the centralized management ideas of the TV era, and has not noticed or is unwilling to see the changes brought about by the open and decentralized nature of the Internet. Now is the Internet era, and smart TVs will not be the monotonous experience of up, down, left, and right. Somatosensory, 3D, games, voice control, can this department come up with something new?"

Of course, not all netizens are pessimistic. One developer said, "If there is a TVOS that unifies the world, it will greatly increase the interest of developers. You definitely don't want to develop a TV version of the game and then adapt it to hundreds of smart TV boxes, right?" But is the "universal version of OS" that is hoped for really the TVOS2.0 from the radio and television? This still needs to be tested by the market and users.

On the last day of 2015, we end with this article. It is undeniable that in the history of Internet TV development, 2015 will definitely be mentioned repeatedly. In this year, dozens of companies have entered the Internet TV industry. In this year, we have witnessed the integration of Internet TV brands with traditional brands. In this year, we have experienced the cold winter of the industry together. In this year, we have also received much attention from the government. This year has too many ups and downs...

In 2016, I hope that users’ living rooms will have more eternal memories, and I hope that we can all walk together even in the face of wind and rain.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.