30 Practical Tips You Must Master for WeChat Official Account Operation

WeChat itself is an interactive communication tool. Without communication, interaction, and interaction, you are basically just talking to yourself. It is impossible for you to have any close friends, and it is even more impossible for many people to know you or for it to be difficult for others to understand you. Spend more time on WeChat Moments when you have time, and you will find that your fans will grow faster!

1. Don’t divide your attention by creating multiple accounts. Many companies have registered multiple public accounts, but have not done well with any of them. If it is a medium-sized enterprise, creating a service account is the best choice. It is more difficult to use a subscription account. Not everyone can use a subscription account to create their own media. Choose based on your own business and your own strength.

2. The potential of personal accounts cannot be ignored. The gameplay of Moments is not just about selling goods, and Moments is not just for individuals. Enterprises can also create personal accounts and Moments. For products with high unit prices, products that require trust, and products with high return rates, you can actually create a personal account. Many times, the influence of WeChat Moments is greater than that of official accounts.

3. For companies that are just starting out on WeChat, it doesn’t make much sense to look at complex data reports. Pay attention to the interaction and number of fans, and the number of fans in the early stage is more important. Without fans, the cost-effectiveness of participating in activities is too low! The most important thing is to find ways to convert old customers into WeChat friends and then into followers.

4. How to break through the number limit. There is a simple way, increase each account to about 4,000 people, then open a second account, copy the avatar and nickname, and then synchronize the Moments content. This forms a matrix. Every time you post to Moments, you can synchronize multiple accounts at the same time.

5. Occasionally, you may post an interactive copy, but no one may see the lively comments and likes (you can only see the likes and comments from friends you have added). What should you do? When replying to someone's comment, please do not @ him, but directly click on the comment under your post to reply, so that others can see it.

6. If no one interacts with you and it seems too cold, you can pretend that someone is commenting on you and leave a few comments yourself. For example, even if there is not a single reply, you can reply like this: Thank you all for your enthusiastic support. I am in tears! This way, others will think that there are really a lot of replies and will feel it is very lively when they see it.

7. Moments can also be used to advertise yourself. For example, you posted an interesting product and you want to let everyone know how to buy it, but there are many likes and no one asking for the purchase address. You can’t just say it directly, but you can reply to everyone: Too many people asked me how to buy it, so I will tell everyone... This way you can remind those people to buy it without seeming abrupt.

8. Pay attention to the first 13 words in the title of WeChat articles. These 13 words will directly affect the opening rate of the article. Try to write something eye-catching. Why the first 13 words? Because when WeChat reminds you, you can only see 13 words (some phones have more).

9. The opening rate of WeChat articles is determined by the article title, followed by the article summary, and then the first picture. The title accounts for 50%, and the other two account for 50%. If these three are not coordinated well, no matter how good the content of the article is, it will be greatly affected!

10. Sometimes you can add some auxiliary emotional explanations to the title of a WeChat article. Just look at the second half of the title of my article and you will understand. Similar ones include "This video has been forwarded by 5 million people" and "CCTV exposed him so quickly!", but this method is a bit tricky. It is okay to use it occasionally, but it is not recommended to use it too often.

11. For single-image articles, be sure to write a good abstract. The quality of the abstract will determine the opening rate of the article. I despise those articles that use default summaries the most. They are such a waste of resources, such a waste of emotions, and such irresponsibility!

12. There are several popular ways to write the summary of a single-picture article. For example: choose two philosophical sentences from the article; quote a very impactful point of view in the article; use question sentences to arouse everyone's interest; your own exaggerated judgment. For example: After reading this article, you will make money faster!

13. Pictures are very important for articles. If the article is too long, multiple pictures should be included. Now mobile data usage is no longer a problem, so don’t worry about having too many pictures. Here’s a trick: if you don’t know what picture to match, you can just use a landscape picture. No one will feel awkward, but it will be pleasing to the eyes.

14. If you post a link on your Moments, make sure it is a short link. Links that are too long affect the appearance and make people lose the desire to click on them. The easiest way to generate a short link is to post the link on Weibo once, a short link will be automatically generated and then copied. Of course, short link generation websites are also possible.

15. When forwarding articles on WeChat Moments, you should add your own comments or quote ideas from the article. This is equivalent to introducing the article, which can make friends more trustful or curious, and increase the click-through rate. Especially when you want many people to read this article, for example, you are forwarding your own article. Another advantage of this is that when others forward your article on WeChat Moments, they can directly copy and forward your text description.

16. After writing a WeChat article, you should think about what effect it will have when others forward it. There are two types of forwarding. One is the circle of friends, which was mentioned above. Another type is WeChat group. When forwarding in a WeChat group, the first 36 Chinese characters will be displayed, which are the first 36 Chinese characters of your article summary by default. If there is no abstract, the first 36 words of the article content will be automatically displayed. Do you understand?

17. Posting a series of original articles on a public account will be very effective in attracting fans and will also increase interaction. Fans who have read it will wait to read the next one, and fans who have read the next one will return to your account to read the previous ones. Articles on WeChat operations written by Apple Software Park (public account: iospp8) always attract a lot of new fans.

18. Don’t put pictures at the bottom of public account articles that remind people to share or follow the account. It looks very low-level and has basically no effect. The time period for teaching users has long passed, and there is no need for you to teach users. Just give appropriate reminders, or just use one picture as a reminder. Too many reminders can easily disgust users. Remember this!

19. When promoting a WeChat account, there must be a gimmick. This gimmick must be specific. It cannot be "Follow the Monkey King and you can see micro-marketing information." This is not specific enough. It can be "Reply "tools" in the background of the Monkey King WeChat public account to view the "Collection of software tools and websites that must be collected for WeChat operations"." Simply publishing your WeChat public account in certain places will hardly convert people even if the exposure is high, unless you are a big star.

20. The content of the public account should avoid being too monotonous. For example, if an account for sharing tutorials only posts tutorial articles every day, this account will be meaningless. Corporate accounts are related to your business every day and can be boring. There is a main plot, and then other content is added.

21. When maintaining a public account, pay attention to shaping the image of the editor and give him distinct personality traits. I can act coquettishly occasionally. For example: "The winning rate of yesterday's event was set too high. The company wants to fire me. The boss said that unless 100 people reply to support the editor..."

22. If you use a personal account, there is one function that you must make good use of: the grouping function. It can separate some private friends and customers; it can solve the problem of multiple accounts; it can stagger high-frequency interaction times.

23. It is best not to have a fixed time for posting to Moments. Being too regular will make it less part of your life. However, you can set a fixed time interval, such as between 8 and 10 in the morning, and the content you post should not be too regular. Posting multiple Moments at the same time will give people a bad impression.

24. Don’t post 5, 7 or 8 pictures in your Moments, otherwise it will look ugly. You will know if you try it. You say this is obsessive compulsive disorder? Well, when I see this kind of picture, I have the urge to block his circle of friends!

25. In the circle of friends, you can write text first and then add pictures. This is the normal practice. You can also post pictures first and then reply with text. This method can automatically remind many people to see it.

26. How to increase interaction? Leave more question marks in the text content posted on the circle of friends, and the interaction will naturally increase. Do you understand why?

27. When you have nothing to do, just reply to messages on WeChat Moments. With more replies, everyone will become familiar with each other and interaction will become natural. A reminder: You have to watch carefully. If someone gets into trouble, has their wallet stolen, or gains weight...if you reply, they will hate you forever!

28. Bind WeChat with your QQ number, and then directly promote the QQ number. When one WeChat account is full, bind the next WeChat account. This will allow for unified promotion. You know.

29. Remember to save important group chats to your address book to avoid losing them later.

30. When adding friends, be sure to enter the verification information and try not to use the default one. If you really don’t know what to write, just say: I met him through a friend’s recommendation. You say this is not micro-marketing? Alas, this is etiquette, but it will definitely increase the chances of passing.

Summarize

That’s all for today. I hope these tips can help you operate your WeChat public account better. I also hope that everyone will look at each tip carefully, use their brains and think more. Perhaps more interesting ideas will emerge.

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30 Practical Tips You Must Master for WeChat Official Account Operation

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