How can a startup company promote itself without any funds?
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Startup companies are generally in a state of having few people and little money. You need to spend your limited money wisely. The author is currently working in operations and promotion for a startup company in Nanjing (I am the only one in charge of this area of the company). I would like to share some of my experiences and insights with you, hoping that it will be of some help to you. Free channels : Taking our product app as an example, the free channels we have tried so far include the first release on OPPO store, 36Kr's free recommendation on Wandoujia , exposure on vertical technology media such as Lieyun.com, and event cooperation on the homepage of App Store and Sogou Market. As for the paid channels, not much has been done due to limited funds. 1. The first release can be made in all mainstream Android markets except Wandoujia, and it is free. At that time, we applied for the first launch in almost all markets, and finally got OPPO's first launch, which was a good position, bringing in about 1,000 units a day. It is generally difficult to apply for the first release on App Store or Baidu, and even if you are successful, the position may not be good. It is recommended to focus on the first release in small and medium-sized application markets , which can have a good effect. 2. Special activities At that time, we applied for the special activities of App Store and Sogou. Unexpectedly, we were approved. The editor told us that we only needed a gift package worth 6,000 yuan. Our own app can be placed on the event homepage for a week, and the banner can be pinned to the top for one day. I really have to sigh at the power of App Store. The amount brought in a day is indeed not small. At most, it is more than 5,000 a day. It is still cost-effective when you calculate it all. The only regret is that the quality of users needs to be improved, as everyone comes for the prizes. However, I believe that if you make a good app, user retention will still be good. 3. Vertical media submission This is a list of all technology vertical media. If it is reported, it can be seen by more people in the industry. Currently, you can submit articles or apply for project coverage on your own to 36Kr, Huxiu, Lieyun.com, Chuangyebang, iHeima, etc. In order to increase the chance of coverage, you can also ask friends to introduce reporters and editors of these media. We also made a comparison and found that Lieyun.com's success rate is relatively good. 4. As for AppStore recommendation , we can only say that we have to do our best and leave the rest to fate. The recommended products chosen by Apple are more based on the products themselves. Making the products refined and good is the bottom line //www.opp2.com/10139.html. This article is quite pertinent. We have tried it and have not received any response yet. For the entrepreneurial team, we can only try more. 5. Self-recommendation platform : Producthunt is quite popular in Silicon Valley, and there are many such recommendation platforms in China. You can try it to increase the exposure of your products. The first one, and the better one, is NEXT | Don’t miss any new products. The second one is MindStore under iFanr - Find the best products and ideas here. The third one is DEMO8 under Chuangyebang to discover the best products. The fourth one is Today under ITjuzi | Like every new product released today. In addition, the most beautiful applications, DEMO8, etc. also have product recommendation modules. As long as the product is unique and interesting, you can apply. 6. Local method 1. Join hundreds of product-related groups to post some related articles every day and attach links to your own products at the end. This is also a good free option. 2. Post on forums, but the current test results are average. |
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