"Top Model King" wants to surpass the Crown Princess, LeTV needs to show its true ability again

If someone asks what is the most popular online drama at the moment, it must be "Go Princess Go". After this drama ends, is there any drama that can surpass it in the short term?

Today, with the rapid development of video websites, self-produced dramas are regarded as the future of video websites. Grasping self-production is equivalent to strangling the lifeline of the future development of the video industry. After successfully operating a series of phenomenal dramas such as "Legend of Miyue" and "Go Princess Go", LeTV Video once again launched its own super web drama "The Model King" in early 2016.

High appearance value——"male beauty" is in full swing

The upcoming "Top Model King" is a youth inspirational drama starring Guo Biting, Ren Yankai, Li Xianzai and other high-value actors from home and abroad. The drama is based on high-value young men, opening up a new idea of ​​"male beauty" for the entire online drama industry. The high-value and "hormonal content" of "Top Model King" caters to the new generation of young people's demand for online drama content to a certain extent.

According to the organizer, in "Super Model", four male models will serve as human models, doing their best to seduce. Among them, the national CP Ren Yankai and Li Xianzai's reunion has attracted the attention of countless fans. In the movie "Tiny Times" series, the two were spoofed by netizens. This time, they will work together again in "Super Model" and it is expected to continue to create sparks.

Unlike traditional TV dramas that make good use of "old faces", online dramas nowadays prefer to use newcomers and place great emphasis on appearance when selecting roles. If TV dramas are about plots, then online dramas have entered the era of appearances. Take "Go Princess Go" as an example. Although the drama is weak in plot organization and often has loopholes in plot development, the "appearance" of the leading actors has made the audience very excited, which has also made several new generation actors who participated in the performance quickly become popular.

High expectations - "Youfan Theater" is fully launched

As the opening drama of LeTV Video in 2016, "Super Model King" will be exclusively broadcasted on LeTV Video's "Youfan Theater" with four episodes every week. "Youfan Theater" is a powerful program launched by LeTV Video at 8 pm on weekends. The strong entry of "Super Model King" shows LeTV Video's confidence in self-made super web dramas.

The main target audience of "Super Model King" is a group of people with their own personalities and dreams. They work hard, actively pursue their ideals, and are eager to show themselves and live out their own lives, which is consistent with the brand culture of "Youfan". This time, LeTV Video and Youfan have launched an in-depth strategic cooperation. Under the all-round construction of LeTV's vertical ecology and the escort of "Youfan", the audience is also looking forward to what kind of effect the show will present.

It is particularly noteworthy that the upgraded LeTV Video has made LeTV's vertical integration and horizontal open ecology clearer, and is then equipped with LeTV's independently operated membership operation system, maximizing the advantages and influence of its content through ecological operations.

High investment - fully promoting self-made IP

In the fierce competition of online dramas, self-produced dramas have begun to be valued by more and more video websites, and the concept of low-cost and small-scale production in previous years has been changed, successfully promoting online dramas to share the world with traditional TV dramas. In 2015, after successfully operating a number of online self-produced dramas, LeTV has achieved a fast, fierce and accurate development trend. Overall, the entire ecological framework of LeTV Video has become more stable, and the quality of its works has become more and more excellent. The accurate market positioning, high commercial value and mature operation methods have laid the foundation for the upcoming broadcast of "Super Model King".

In recent years, LeEco's ecosystem has gone abroad with its unique advantages. Its success in China has also provided a good model for the expansion of overseas markets. It has been successfully implemented in India, the United States, Hong Kong and other regions, and has laid out the "North Luo Silicon" front to create a global ecological axis.

It is reported that in the next step, LeTV Video will maintain strong content investment and continue to explore innovative business models to bring more disruptive industry changes to the video field, while also bringing a more unique and ultimate experience to the majority of users, thereby effectively promoting the innovative development and overall progress of the video industry, and jointly embracing the upcoming golden age of the video industry.

As the successor to the super web drama The Princess, "Super Model" has been rated by many industry insiders as "the most anticipated super web drama of the new year". Can this drama really become the next phenomenal drama as LeTV expects? Ultimately, it depends on whether the audience is willing to pay for the "appearance".

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.