Samsung Mobile Business President: To regain China's top customers are operators

According to the technology website ZDNet, after a nightmare year, Samsung is ready to rebuild its former dominance in China. Last year, Samsung lost a lot of market share in China due to the rise of local Chinese brands. The day before the release of Samsung Galaxy S7 and S7 Edge, DJ Koh, chairman of the company's mobile division, said at a press conference in Seoul that he would personally supervise the Chinese market and believed that Samsung would perform well in the new year.

This week, Samsung Mobile Business President DJ Koh also went to Shanghai and Beijing to meet with many partners. "I am very aware of the importance of the Chinese market, but we encountered a lot of difficulties here last year."

On the 7th of this month, Samsung held a grand launch event for its new flagship in Shanghai, second only to the Unpacked Event at MWC. This move also shows Samsung's emphasis on the Chinese market.

IDC data shows that in the fourth quarter of last year, China's mobile phone shipments reached an unprecedented 117.3 million units, but Samsung, once the big winner, was squeezed out of the top five. Under the pressure of domestic brands such as Huawei and Xiaomi, Samsung's sales have been in crisis, but its old rival Apple has maintained its rapid development in China, which makes Samsung feel uneasy.

In 2013, Samsung still sat firmly on the top spot in the Chinese market, but with the rise of Xiaomi, Samsung handed over the throne in 2014. Since then, its market share has been continuously eroded, a miserable scene.

"I came to China specifically to find out why we were underperforming," said DJ Koh. "Our primary customers are telecom operators because they have contracts. So their attitude towards Samsung phones largely determines our sales."

DJ Koh said: "I inspected the preparations for Samsung S7 and S7 Edge and visited some specialty stores. Everyone is confident that we can regain our glory this year." However, DJ Koh did not disclose the specific sales target for this year.

Although the company is optimistic, it is not easy for Samsung to regain its reputation in the Chinese market. Previously, Samsung executives in charge of the Chinese market were often recalled to the headquarters to discuss how to deal with the declining market share.

In addition to the new flagship S7 and S7 Edge, Samsung is also continuously promoting the popularization of its own mobile payment Samsung Pay, and the service will be officially launched in China this year.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.